D&B Lattice Product Documentation

Campaign Activation in DSP/DMP

• Overview of Campaign Activation in DSP/DMP
• Launching Campaigns to MediaMath (Beta)
• Programmatic Advertising in D&B Lattice FAQ

Account 360 Dashboard

• Account 360 Dashboard (Closed Beta)

Release Notes

• December 14, 2020: Release Notes
• October 30, 2020: Release Notes
• September 14, 2020: Release Notes
• July 31, 2020: Release Note
• June 22, 2020: Release Notes
• May 11, 2020: Release Notes

See all 20 articles

Managing User Permissions with Teams

• Using Teams to Control User Access to Segments, Models and Campaigns

D&B Intent Audiences

• How To A/B Test Intent Audiences
• Getting Started with D&B Intent Audiences

Data Management

• Data Volume & Refresh Cadence Limitations
• Faster Segmentation with Attribute Groups
• How To Transfer Data To Lattice Services
• Lattice Single Sign On
• Introduction to Data Import
• Data Import Specifications

See all 21 articles

Managing Data Using Identity Resolution

• Identity Resolution Overview
• Glossary
• Configuring Identity Resolution
• Integrating deanonymized web visit data from D&B Visitor Intelligence in Lattice
• Importing Opportunity Data
• Importing Marketing Activities

See all 7 articles

Managing Segments in Lattice

• COVID-19 Premium Data Package
• Score a List by Importing it to a Segment
• Build Segments and Queries
• Segments
• Export Enriched Segment Membership

Data Cloud

• Data Cloud FAQ
• Data Cloud Categories
• Data Cloud Attributes
• Industry Classification

Modeling

• Prospecting & Account Fit Modeling
• Cross-sell and Up-sell Modeling
• Cross-Sell Modeling Step-by-Step
• Analyzing Model Performance: Precision and Recall
• FAQ: Modeling Power Users
• FAQ: Prospecting & Account Fit Modeling

See all 7 articles

Activate Segments Using Campaigns

• Campaigns Overview
• Creating Campaigns
• Managing Omni-Channel Campaigns
• Always-On Campaigns
• Deleting Campaigns
• Tracking Campaign Launch History

Campaign Activation in AWS S3

• Launching Campaigns to S3
• AWS S3 Activation Lattice Fields
• Get S3 Access Token
• Integrating with Lattice

Activation on Advertising Platforms

• Understanding Lattice created Audiences in Ad Platforms

Campaign Activation in LinkedIn

• How to Connect to LinkedIn
• Create LinkedIn Audience
• FAQ

Campaign Activation in Marketo

• Setup Marketo Integration in Atlas
• How to Connect to Marketo
• Activating Campaigns
• Marketo Activation Lattice Fields
• Known Limitations
• FAQ

Campaign Activation in Eloqua

• Install Eloqua App for Atlas
• Using Lattice Predictive Campaigns App in your Campaign
• Atlas Eloqua Integration - How does it work?
• Eloqua Activation Lattice Fields
• FAQ

Campaign Activation in Google Ads (Closed Beta)

• How to Connect to Google Ads
• Launching campaigns to Google

Campaign Activation in Facebook (Closed Beta)

• How to Connect to Facebook
• Launching campaigns to Facebook

Campaign Activation in Outreach (Closed Beta)

• Preparing data to use Outreach Connector
• How to Connect to Outreach
• Launching campaigns to Outreach

Campaign Activation in Salesforce with Buyer Insights (BIS)

• Critical Update: BIS customers on Salesforce Lightning
• Package Install Links
• Lattice Buyer Insights Overview
• Installing Lattice Buyer Insights
• Enabling access to Lattice Buyer Insights
• Configuring Lattice Buyer Insights

See all 12 articles

Modeling & Scoring with Lattice Predictive Insights

• How To Use Lattice Score and Enrich REST API

Lattice Predictive Insights for Salesforce

• Lattice Score & Enrich APIs

Lattice Predictive Insights for Eloqua

• Configure the Lattice Predictive Insights (LPI) Platform
• Configure Settings in Eloqua
• Install Lattice Predictive Scoring & Enrichment Eloqua App (LPI)
• Configuring Eloqua
• Set up the Contact Scoring and Enrichment Canvas
• Install & Configure Lattice Predictive Scoring & Enrichment Cloud Connector For Eloqua

See all 7 articles

Lattice Predictive Insights for Marketo

• FAQ: Lattice with Marketo
• Setup in Marketo Admin
• Setup in Lattice Predictive Insights (LPI)
• Create Marketo Webhook
• Basic Scoring Program
• Advanced Scoring Programs