D&B Lattice Product Documentation

Release Notes

• October 30, 2020: Release Notes
• September 14, 2020: Release Notes
• July 31, 2020: Release Note
• June 22, 2020: Release Notes
• May 11, 2020: Release Notes
• March 30, 2020: Release Notes

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Managing User Permissions with Teams

• Using Teams to Control User Access to Segments, Models and Campaigns

D&B Intent Audiences

• How To Use A/B Testing To Evaluate Intent Audiences In Lattice
• Getting Started with D&B Intent Audiences

Data Management

• Data Volume & Refresh Cadence Limitations
• Faster Segmentation with Attribute Groups
• How To Transfer Data To Lattice Services
• Lattice Single Sign On
• Introduction to Data Import
• Data Import Specifications

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Managing Data Using Identity Resolution (Closed Beta)

• Identity Resolution Overview
• Glossary
• Configuring Identity Resolution
• Integrating deanonymized web visit data from D&B Visitor Intelligence in Lattice (BETA)
• Importing Opportunity Data
• Importing Marketing Activities

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Managing Segments in Lattice

• COVID-19 Premium Data Package
• Score a List by Importing it to a Segment
• Build Segments and Queries
• Segments
• Export Enriched Segment Membership

Data Cloud

• Data Cloud FAQ
• Data Cloud Categories
• Data Cloud Attributes
• Industry Classification

Modeling

• Prospecting & Account Fit Modeling
• Cross-sell and Up-sell Modeling
• Cross-Sell Modeling Step-by-Step
• Analyzing Model Performance: Precision and Recall
• FAQ: Modeling Power Users
• FAQ: Prospecting & Account Fit Modeling

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Activate Segments Using Campaigns

• Campaigns Overview
• Creating Campaigns
• Managing Omni-Channel Campaigns
• Always-On Campaigns
• Deleting Campaigns
• Tracking Campaign Launch History

Campaign Activation in AWS S3

• Launching Campaigns to S3
• AWS S3 Activation Lattice Fields
• Get S3 Access Token
• Integrating with Lattice

Activation on Advertising Platforms

• Understanding Lattice created Audiences in Ad Platforms

Campaign Activation in LinkedIn

• Connect to LinkedIn
• Create LinkedIn Audience
• FAQ

Campaign Activation in Marketo

• Setup Marketo Integration in Atlas
• Connect Lattice to Marketo'
• Activating Campaigns
• Marketo Activation Lattice Fields
• Known Limitations
• FAQ

Campaign Activation in Eloqua

• Install Eloqua App for Atlas
• Using Lattice Predictive Campaigns App in your Campaign
• Atlas Eloqua Integration - How does it work?
• Eloqua Activation Lattice Fields
• FAQ

Campaign Activation in Google Ads (Closed Beta)

• Creating a Google Connection
• Launching campaigns to Google

Campaign Activation in Facebook (Closed Beta)

• Creating Facebook connection
• Launching campaigns to Facebook

Campaign Activation in Outreach (Closed Beta)

• Preparing data to use Outreach Connector
• Creating Outreach connection
• Launching campaigns to Outreach

Campaign Activation in Salesforce with Buyer Insights (BIS)

• Critical Update: BIS customers on Salesforce Lightning
• Package Install Links
• Lattice Buyer Insights Overview
• Installing Lattice Buyer Insights
• Enabling access to Lattice Buyer Insights
• Configuring Lattice Buyer Insights

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Modeling & Scoring with Lattice Predictive Insights

• How To Use Lattice Score and Enrich REST API

Lattice Predictive Insights for Salesforce

• Lattice Score & Enrich APIs

Lattice Predictive Insights for Eloqua

• Configure the Lattice Predictive Insights (LPI) Platform
• Configure Settings in Eloqua
• Install Lattice Predictive Scoring & Enrichment Eloqua App (LPI)
• Configuring Eloqua
• Set up the Contact Scoring and Enrichment Canvas
• Install & Configure Lattice Predictive Scoring & Enrichment Cloud Connector For Eloqua

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Lattice Predictive Insights for Marketo

• FAQ: Lattice with Marketo
• Setup in Marketo Admin
• Setup in Lattice Predictive Insights (LPI)
• Create Marketo Webhook
• Basic Scoring Program
• Advanced Scoring Programs