What is marketing activity?
Marketing activity is engagements that your organization is having with your customers and prospects that is stored in your marketing automation system.
How can marketing activity be used in Rev.Up?
Marketing activity can be used to segment your market based on whether they are engaging with your organization or not.
Example segment: Strategic accounts that have filled out a form within the last two months.
What marketing activity can be imported?
The following marketing activity data can be imported from Eloqua into Rev.Up.
- Page View
- Email Clickthrough
- Email Open
- Email Send
- Web Visit
- Form Submit
What am I required to do before I can segment using my marketing activity data?
- In the Settings section you must have created a relationship between your marketing activity data source and a contact or account data source. If you have not created this relationship you will not be able to segment with your data.