Importing Marketing Activity Using Marketo

What is marketing activity?

Marketing activity is engagements that  your organization is having with your customers and prospects that is stored in your marketing automation system.

How can marketing activity be used in Rev.Up?

Marketing activity can be used to segment your market based on whether they are engaging with your organization or not. 

Example segment: Strategic accounts that have filled out a form within the last two months. 

What marketing activity can be imported?

The following marketing activity data can be imported from Marketo into Rev.Up. 

• Visit Webpage 
• Email Bounced 
• Fill out Form
• Interesting Moment
• Click Link
• Open Email
• Send Email 
• Click Email 
• Email Delivered
• New Lead

What am I required to do before I can segment using my marketing activity data?

• You must create a source for the marketing activity data.
• You must map fields from the marketing activity data.
• In the Settings section you must have created a relationship between your marketing activity data source and a contact or account data source. If you have not created this relationship you will not be able to segment with your data.