Managing Pageview Usage

In general, the Rev.Up for Web deanonymization tag is not designed to fire for every pageview, or for all pages. Depending on your contract, you may want to narrow the scope of how your tag is implemented.

Do you know how much usage you could expect to receive? Check your web analytics platform for an understanding of pageviews by page. The Rev.Up tag will never fire more than the number of pageviews captured in your analytics platform. In this case, I can tell that in an average month, if I applied the tag to all pages, I wouldn't see more than 2.5k pageviews.

Do you have a B2C presence? You should not implement the tag on B2C pages.

Do you have a homepage that receives both B2C and B2B traffic? Consider not implementing on that page, or configure the tag in your tag manager to only fire on the first view.

Do you have only specific pages with business value? Consider implementing the tag in a specific funnel toward those pages, or only on important pages. For example, deanonymized pageviews from a "Careers" page may not be valuable for your sales and marketing outcomes.