Step 3: Create Webhook in Marketo

Prerequisites

• This guide assumes that your Marketo administrator has created an API user role that can be used to enable live lead scoring. 

• Step 1: Setup in Marketo Admin

• Step 2: Configuring Lattice Real-Time Scoring and Enrichment Marketo

Step 2: Copy Webhook Details from Lattice

If you’ve already copied the webhook details in a previous step, you can skip this section.

1. Within the Lattice Predictive Insights platform, click on Marketo Settings on the right

2. Locate the Marketo connection you created in the previous section, and click Scoring next to

3. Locate the Lattice model that you want to use for scoring your Marketo leads, then click View Webhook next to it.

4. Copy the details from the Webhook Summary

Configure Webhook in Marketo Admin

 1. In the Marketo Admin area, click Webhooks in the Integration section on the left

2. Click New Webhook underneath the Webhooks

3. Enter the details from the Webhook Summary page in the Lattice Predictive Insights platform into the fields with the same names in the New Webhook screen.

Click Create when you’re done.

4. With the webhook you just created selected in the menu on the left, click on Webhook Actions and then Set Custom Header.

Click Create when you’re done.

5. Click Add to create a new custom Enter “Content-Type” as the header and “application/json” as the value.

Click Save when you’re done.

If you want to use different models for different leads, just repeat this step again for each model you want to use.

Marketo webhooks can only be called by trigger campaigns (not batch campaigns). You’ll build these campaigns in the next step.