Bombora intent topics can be activated and use in segments within your tenant. You must have a contract to use Bombora topics for them to be activated.
How can Bombora topics be activated in my tenant?
Because Bombora topics are premium attributes, you will need to work with your account support team can help you activate your intent topics.
What can I expect to see when my topics are activated?
When your topics are active you will see a new category of attributes that you can use to include in segments.
Bombora topics will have one of the following values:
For intent, interest intensity is determined by comparing the most recent week's signals to the previous 13 weeks signals and has the following values: Normal, High and Moderate. Businesses with no intensity increase are considered Normal, small increases above average levels are considered Moderate and large increases above average levels are considered High.
How should I use Bombora intent topics in my segments?
Intent can be used to identify prospects or customers that are in the early stages of researching a solution.
When an account only has intent and has no other type of engagement with you such as through marketing activity or visits to your website this is an indicator that they are at the top of the funnel and have just started he Buyers Journey.