D&B Ads Manager for Programmatic Advertising

Dun & Bradstreet’s Ads Manager is a simple and effective solution to centralize your programmatic ad buying alongside your first and third party data store in Rev.Up. This solution is built on D&B’s best in class CDP, coupling your data and segmentation with access to B2B-centric programmatic advertising.

What is Included?                                                                                  

• Access to a DSP with real-time bidding, competing for ads on millions of web placements
• Targeting existing or new segments, in sync with your omnichannel campaigns
• Account- and campaign-level performance reporting to track the success of your strategies
• Campaign management, including budget, bids and creative control
• GDPR-resilient IP address targeting

What Can you Expect?

• Create and launch a display campaign in minutes
  • Limit or expand your audience
  • Set a budget and schedule
  • Upload your creatives
  • Choose a bidding strategy
  • Hit Launch
• Measure the results of your campaign
  • Account and campaign-level reporting on Impressions, Clicks, Cost, CPM, CPC and CTR
  • Search/social, email, form fill and opportunity metrics alongside programmatic metrics for Rev.Up ABX customers
• Monthly feedback calls to understand performance and address strategic questions

How are Customers supported?

• Services support for placement targeting/blocking, day parting and advanced settings
• Guidance from product team in best practices and setup

What is Required?

• Customers can access the beta for the D&B Ads Manager at cost – no data fees are applied during your beta period. Only media costs must be covered. Monthly spend limit may apply.
• Customers must sign an amendment for $0 to support the passthrough of media costs.
• Active campaign planned, so the usability and impact of the Ads Manager can be measured.