In order to leverage audiences that you have built in Rev.Up you must send your audience using an activation connection.
Steps to send audiences to an activation connector:
- Step 1: Build a segment
- Step 2: Create a campaign
- Step 3: Send using an activation connection. We support the following activation connections.
- Sales: Send records to Salesforce, Outreach
- Email Marketing: Send records to Marketo, Eloqua, Pardot
- Ads: Send records to DSPs, Google, LinkedIn and Facebook
Each activation connector has its own settings and method of integrating. Please review the individual articles for each connector to understand the details.
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