How To - Configure the GA Universal Tag

These integration instructions provide the details about how to report Rev.Up Web Personalization events into Google Analytics via the GA Universal integration. 

The integration between D&B Rev.Up and Google Analytics follows a simple, 4-step process. To enable the connection and allow D&B to send event reporting into Google Analytics, follow the steps below: 

*Note: this connection is for users who have implemented GA directly on their website. If you are using Google Tag Manager to implement the GA script, you will need to see our instructions for enabling the GA/GTM connection. 

Enable the Connection 

Step 1: Select "Connections" from the menu on the left side of the Web Personalization platform screen. 

Step 2: Navigate to the Google Analytics Universal connection and click the green "Install" button that will appear when you hover over the connection.  

Step 3: You will be asked to confirm that you would like to install the connection. Click "Yes." 

Step 4: The GA Universal connection screen will open within the Web Personalization platform. 

• You will need to give your connection a name. This is often something along the lines of "[Customer] Connection" but it could be whatever you'd like.  
• Enable event tracking 

• If you have a specific tracker that you’d like to use to collect and send the data to GA, you can enter that tracker ID in the field titled “Tracker Name”. If you do not have a tracker that you’d like to use, you can simply leave this field blank. (Most customers leave this blank) 
•  

Once complete, your connection screen will look similar to the example below: 

After you have completed the Google Analytics Universal connection set up, save the connection. 

Congrats - you're done! 

Your Rev.Up Web Personalization events will now begin pushing into your Google Analytics account.