Web Personalization - Platform Glossary

These are the elements most widely used in the RevUp Web Personalization platform. You will also see these elements referenced in many help and strategy resources. For more information on how to use and deploy each of these elements, please review the “How To” guides in the RevUp Web Personalization Knowledgebase. 

Connections: (also “integrations”) the elements that connect the personalization platform with other tools.  

Commonly used connections include: 

• The Dun & Bradstreet connection links the web personalization platform with data in RevUp, allowing users to personalize based on firmographic data.  

• The Google Analytics Universal and Google Tag Manager connections link the platform with Google Analytics, which pushes event reporting into Google Analytics.  

Segments: the audiences that have been defined for personalization.  

Any audience that will be targeted with personalization must first be defined as a segment within the segment library.  

Content: any personalized experience delivered by the platform.  

Content types include:  

• Embedded 
• Banner  
• Fly-In  

• Modal  

These are individual assets that the personalization tool will deliver to specific audiences. 

Campaigns: the locations for personalized experiences.  

The campaign references the element on the page where the personalized content will be delivered. For example, a Fly-In campaign refers to a fly-in element on that page.  

Embedded campaigns target specific elements on specific pages. 

It is important to note that Fly-In, Banner and Modal campaigns are empty elements - that is, a visitor will not be able to see the campaign on the page - until an experience has been defined within the campaign rules.  

Rules: the components of the platform that bring together segments and content within a campaign. 

Each campaign has a unique rule set. The rules define which segments are targeted within that campaign and what piece(s) of content those segments will see. 

Goals: the conversion points identified in the platform to enhance performance reporting. 

Goals are defined to provide extra points of measurement for reporting. Once defined, goals allow users to see how segments, content, and campaigns impacted conversions and high-value site metrics.