Connect with Marketo

The Rev.Up Marketo integrations allows you to connect Rev.Up with your instance of Marketo. There are two separate integrations that allow you to bring data into Rev.Up and send data from Rev.Up to Marketo.

• Import Data from Marketo: Data from Marketo syncs to Rev.Up via the REST API. Rev.Up queries Marketo for leads and activities with a last modified date after the Datetime of the last completed sync. 

Customers using the New Automated Connector: You can configure your sync schedule on the settings page for the connection. The Marketo sync replicates data from your Marketo account.

• Activation (send data) to Marketo: Data from Rev.Up syncs to Marketo using the Marketo Batch API via Bulk Data Load jobs. Rev.Up passes data to Marketo in the form of adding leads to campaigns. The integration will use the Email as a unique identifier for adding Leads to Campaigns. Any record that is sent to Marketo, but is found to not exist in Marketo will be created. 

Steps

Review the links below to learn the steps for setting up your Rev.Up Marketo integration and configuring Rev.Up in Marketo. 

Set Up Marketo Data Import Integration

• Step 1: [Import Data] Create a Marketo Data Import Integration User

• Work with your customer success manager to import your data into Rev.Up 

Customers using the New Automated Connector:

Set Up Marketo Data Import Integration

• Step 1: [Send Data] Create a Marketo Activation User

• Step 2: [Send] Create a Marketo Activation Connection

• Step 3: [Send Data] Configure a schedule for sending records to Marketo

Set Up Activation (send records) to Marketo

• Step 1: [Send Data] Create a Marketo Activation User
• Step 2: [Send] Create a Marketo Activation Connection

• Step 3: [Send Data] Configure a schedule for sending records to Marketo

• Step 4: How to use a Rev.Up campaign launch in Marketo
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