Rev.Up ABX supports several types of segments, depending on the source of the data in each segment. Read below to learn about the differences and use cases.
My data : These are the segments that can be created using the query builder by applying various account and contact filters on records stored in CDP.
D&B Data : These are the segments that get created in CDP when contacts are sent by clicking "Send as List segment) button in "Contacts" tab of Explore Module.
My company list : These are segments that get created by uploading a CSV file of companies.
Note: There is a limit of 1Million records per upload. There is no limit on number of My company list segments.
My Contact list: These are segments that get created by uploading a CSV file of contacts.
Note: There is a limit of 1Million records per upload. There is no limit on number of My contact list segments.
| My Data | D&B Data | My Company List | My Contact List | |
| How to Create | Select attributes in Query Builder |
Select Attributes in Explore Module Send as List Segment |
Load file of target companies | Load file of target contacts |
| How to Use |
Export Modeling Campaigns |
Campaigns | Campaigns | Campaigns |
| Available as attribute? | Yes | Yes | Yes | No |
| Update Cadence |
As criteria changes Every P&A |
On demand | On demand | On demand |
| Update Type |
Incremental |
Incremental | Full Replace | Full Replace |
| Available for Modeling? |
Y |
N | N | N |
| Available for Campaign and which Channel? |
Y - all channels |
Y - Facebook, LinkedIn (Contacts)
N - Google Ads, DSPs, Ads Manager, Marketo, Eloqua, Pardot, Salesforce, Outreach, S3 Note: Cannot activate to Google Ads even though it is a contact based channel because of Google 1p data only requirement. |
Y - 4DSPs, Ads Manager, LinkedIn (Accounts), Salesforce, Outreach, S3
N - Google Ads, Facebook, LinkedIn (Contacts), Marketo, Eloqua, Pardot |
Y - Facebook, LinkedIn (Contacts), Google Ads, Eloqua, Marketo, Pardot, Salesforce
N - Ads Manager, DSPs, LinkedIn (Accounts), S3 |
| Available for Export? |
Y |
N | N | N |
The screenshot below shows the "Type" label that can be used to identify the type of a segment.
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