Rev.Up ABX supports several types of segments, depending on the source of the data in each segment. Read below to learn about the differences and use cases.
My data : These are the segments that can be created using the query builder by applying various account and contact filters on records stored in CDP.
D&B Data : These are the segments that get created in CDP when contacts are sent by clicking "Send as List segment) button in "Contacts" tab of Explore Module.
My company list : These are segments that get created by uploading a CSV file of companies.
Note: There is a limit of 1Million records per upload. There is no limit on number of My company list segments.
My Contact list: These are segments that get created by uploading a CSV file of contacts.
Note: There is a limit of 1Million records per upload. There is no limit on number of My contact list segments.
|My Data||D&B Data||My Company List||My Contact List|
|How to Create||Select attributes in Query Builder||
Select Attributes in Explore Module
Send as List Segment
|Load file of target companies||Load file of target contacts|
|How to Use||
|Available as attribute?||Yes||Yes||Yes||No|
As criteria changes
|On demand||On demand||On demand|
|Incremental||Full Replace||Full Replace|
|Available for Modeling?||
|Available for Campaign and which Channel?||
Y - all channels
Y - Facebook, LinkedIn (Contacts)
N - Google Ads, DSPs, Ads Manager, Marketo, Eloqua, Pardot, Salesforce, Outreach, S3
Note: Cannot activate to Google Ads even though it is a contact based channel because of Google 1p data only requirement.
Y - 4DSPs, Ads Manager, LinkedIn (Accounts), Salesforce, Outreach, S3
N - Google Ads, Facebook, LinkedIn (Contacts), Marketo, Eloqua, Pardot
Y - Facebook, LinkedIn (Contacts), Google Ads, Eloqua, Marketo, Pardot, Salesforce
N - Ads Manager, DSPs, LinkedIn (Accounts), S3
|Available for Export?||
The screenshot below shows the "Type" label that can be used to identify the type of a segment.