There are some capability differences between Buyer Insights and Lightweight Salesforce connector. The following chart summarizes the capability differences between the two.
|Product Capability/Feature||Buyer Insights||Salesforce Lightweight Connector|
|Requires install of managed package||Y||N|
|Requires integration users||Y||Y|
|Can create net new records (accounts, contacts, leads)||N||Y|
|Can write enrichments to existing records||Y (accounts only)||Y (accounts, contacts, leads)|
|Includes Recommendations, Talking Points, Company Profile, Spend Analytics and A360||Y||N|
|Integrates with Salesforce Campaigns||Y||Y|