There are some capability differences between Buyer Insights and Lightweight Salesforce connector. The following chart summarizes the capability differences between the two.
| Product Capability/Feature | Buyer Insights | Salesforce Lightweight Connector |
| Requires install of managed package | Y | N |
| Requires integration users | Y | Y |
| Can create net new records (accounts, contacts, leads) | N | Y |
| Can write enrichments to existing records | Y (accounts only) | Y (accounts, contacts, leads) |
| Includes Recommendations, Talking Points, Company Profile, Spend Analytics and A360 | Y | N |
| Integrates with Salesforce Campaigns | Y | Y |
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