How can you use the CDP to execute ABM campaigns?
You create a single source of truth by bringing in various data sources that store information about your customers and prospects. This single source of truth can then be used to build advanced audiences to run ABM campaigns at scale.
Can you provide an overview of how the data steward/match tool coordinates with RevUp ABX?
Rev.Up has the ability to merge records across various data sources using IDs and matching information such as company name, company location, website and DUNS. However, if you have duplicates in one system and each duplicate has its own unique id record the CDP will not merge the duplicates together. If you are concerned about the quality of data within a single system, it is recommended that you clean the data before loading it to the CDP.
What other tools does it need or that we would need to own versus OUTSOURCE to use RevUp. ABX?
Rev.Up. is an open platform in the sense that any tool you use to store information about your customers and prospects and be ingested into the platform. Additionally, any platform that you use to execute campaigns can be integrated with RevUp. There are some out of the box integrations that will work without any additional effort. For integrations that we do not have a native integration, AWS S3 can be used as the integration path.
Does D&B have anything within the platform to execute - such as direct personalization on email and website / dynamic modification of content?
D&B does support web personalization.