This article provides a step by step walkthrough of connecting Rev.Up ABX to MediaMath for audience distribution. Note - distributing to a DSP can take up to 14 days due to matching and processing steps.
Step 1: Create a connection to MediaMath
In the Rev.Up ABX connection page, select MediaMath and click “Create”
Required user input:
- Include data cost with media cost : Select this checkbox only if you have Pay-As-You-Go type of payment option as per your agreement with D&B. Note: If you have an AMC agreement with D&B then this checkbox should be left empty.
- Name: Provide any text that will describe the MediaMath connection you are creating.
- ORG IG : The unique number that represents your account within in MediaMath (mandatory only when "include data cost with media cost" is selected)
Note: You will be able to create only one MediaMath connector in your Rev.Up ABX tenant.
Step 2: Launching campaigns to MediaMath
Before launching a campaign to MediaMath, you will need to do the following.
#1: Create a new data pixel in MediaMath
See below a screen grab from MediaMath TerminalOne user interface. The Audiences page lists all the available data pixels. Identify the data pixel from this list or create a new one as per your need.
Click here to view help article from MediaMath to know more about Pixel management
#2: Enable the data pixel to receive audiences
The data pixel must be mapped to receive audiences from Lattice. You will have to do this step only once.
Copy the Data Pixel ID from the MediaMath TerminalOne user interface.
Send an email to pixelmapping@MediaMath.com by supplying the following line as email content.
lr:<data pixel ID>: mm<data pixel ID>
See below a screenshot of template email:
Click here to view a help article from MediaMath to know more about Pixel Mapping email.