This article provides a step by step walkthrough of connecting Rev.Up ABX to The Trade Desk (TTD) for audience distribution. Note - distributing to a DSP can take up to 14 days due to matching and processing steps.
Step 1: Create a connection to The Trade Desk
In D&B Lattice connection page, select The Trade Desk and click “Create”.
Provide the following input values:
- Include data cost with media cost : Select this checkbox only if you have Pay-As-You-Go type of payment option as per your agreement with D&B. Note: If you have an AMC agreement with D&B then this checkbox should be left empty.
- Name: A connector name that will help you to identify the The Trade Desk connector
- Advertiser ID: Your unique identifier in The Trade Desk platform (mandatory when "include data cost with media cost is NOT selected)
- Encryption Key: Your unique identifier in The Trade Desk platform (mandatory when "include data cost with media cost is NOT selected)
- Partner ID : Your unique partner ID ((mandatory when "include data cost with media cost is selected)
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