Create a Connector - The Trade Desk

This article provides a step by step walkthrough of connecting Rev.Up ABX to The Trade Desk (TTD) for audience distribution. Note - distributing to a DSP can take up to 14 days due to matching and processing steps.

Step 1: Create a connection to The Trade Desk

In D&B Lattice connection page, select The Trade Desk and click “Create”.

Provide the following input values:

• Include data cost with media cost : Select this checkbox only if you have Pay-As-You-Go type of payment option as per your agreement with D&B. Note: If you have an AMC agreement with D&B then this checkbox should be left empty.
• Name: A connector name that will help you to identify the The Trade Desk connector
• Advertiser ID: Your unique identifier in The Trade Desk platform (mandatory when "include data cost with media cost is NOT selected)
• Encryption Key: Your unique identifier in The Trade Desk platform (mandatory when "include data cost with media cost is NOT selected)
• Partner ID : Your unique partner ID ((mandatory when "include data cost with media cost is selected)