Create a Connector - Google Ads

This guide outlines the process for connecting & reconnecting Rev.Up ABX to Google Ads for audience distribution.

• If you have have multiple Google Ads accounts, separate connections should be created for each account.
• Connecting Rev.Up ABX to Google Ads requires a Google Ads Account with login credentials and an account number.
• Connections to Google Ads only support Customer Match audiences - any audience created in this connection by Rev.Up ABX will be a Customer Match audience. You can read more about Google's Customer Match policies here.
• Note - distributing to Google Ads will take up to 48 hours, for Google's customer match process to complete. You can expect to see the shell of your audience in Google within 3-4 hours of launch, but it will not be usable until the match process completes.

Step 1: Select Google Ads connection

In the connections page, select Google Ads connection and click Create.

Step 2: Select "Add New Account":

If you've never set up a connector, you'll only have an option to add a new account:

If you already have a connector, the platform shows all your available LinkedIn connections in the drop-down list. To add a new account, select the "Add a new account" option that you can find after you click on the drop down. Rev.Up can support many independent Google Ads accounts.

Note: Should there be several ad accounts, it may be required to scroll down to find the "Add a new account" option at the very bottom.

Step 3: Identify the Google Ads account

Provide an authentication name and click Add.

Step 4: Log in to the Google account

Once you provide the Google Ads user credentials, you will be prompted to provide access to Rev.Up ABX - this must be accepted to connect.

Step 5: Select the Google Ad Account name from the drop-down

Step 6: Verify that the Google Ads connection is displayed in the Rev.Up ABX connection page

To change the account name, click the 3 dots in the top right-hand corner and click Edit.

The System Id field will help you identify the connection and display the Google Ad Account number.