This article describes the D&B out of the box attribution model. This model is not currently configurable.
Attribution of opportunities to an email channel
To attribute opportunities to Eloqua and Pardot we again use a 12 month lookback period. The requirements for attributing an opportunity to a Pardot or Eloqua campaign are:
- An contact is launched to Pardot or Eloqua from Rev.Up
- The contact must have engaged with your marketing content and this engagement was imported back into Rev.Up.
- The contact must have an opportunity associated with it that was created within the 12 months of being part of the Rev.Up campaign.
If D&B is using a 12 month look back period to attribute opportunities to a campaign, does this mean that my opportunities can be attributed to multiple Rev.Up campaigns?
To avoid a single opportunity being attribute to multiple campaigns, we use the last touch method to assign an opportunity to a single campaign.