Context
There is a broad range of performance metrics that can be generated for the the paid advertising channels. There are metrics specific to the advertising channel such as Total Reach and Total Clicks. If you are also importing opportunity data we are able to use our attribution model to show revenue related to advertising campaigns.
This article will cover at a high level what metrics can be generated and what data is required to generate each metrics. There are detailed articles embedded within the article to dive into the details of imported data to power metrics.
What metrics can I expect to see and how are these metrics defined?
Name |
Definition |
What data is required for this metric to be generated? |
Total Reach |
Total number of impressions served during the campaign |
Ad Level Performance Data, D&B Visitor Intelligence |
Total Clicks |
Total number of clicks during the campaign |
Ad Level Performance Data, D&B Visitor Intelligence |
Unknown Clicks |
Unknown visits that have been to your website during a campaign |
Ad Level Performance Data, D&B Visitor Intelligence Data |
Accounts Visited |
Accounts that have been to your website during a campaign |
D&B Visitor Intelligence Data |
Unique Accounts Visited |
Unique visits from company that has been to your website during a campaign |
D&B Visitor Intelligence Data |
Unique Visitors |
Number of unique visitors from a campaign |
D&B Visitor Intelligence Data |
Unknown Visitors |
Number of unknown visitors from a campaign |
Ad Level Performance Data, D&B Visitor Intelligence |
CPM |
Cost per 1000 impressions |
Ad Level Performance Data, D&B Visitor Intelligence |
CPC |
Number of click divided by the total number of impressions served | Ad Level Performance Data, D&B Visitor Intelligence |
CTR (%) |
Measures the number of clicks advertisers receive on their ads per number of impressions. | Ad Level Performance Data, D&B Visitor Intelligence |
Spend |
Spend of a campaign |
Ad Level Performance Data, D&B Visitor Intelligence |
Accounts Reached |
The total number of impressions that have been served. |
Ad Level Performance Data, D&B Visitor Intelligence |
Unknown Reach |
The total number if impressions that have been served, but not de-anonymized. |
Ad Level Performance Data,D&B Visitor Intelligence |
# All Opps |
The total number of opportunities attribute to the campaign.
|
Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data |
Potential Revenue |
The total amount of revenue associated with open opportunities associated with the campaign. |
Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data |
Rev. (Closed Won) |
The total amount of revenue associated with closed won opportunities associated with the campaign. |
Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data |
# Won Opps |
The total number of won opportunities associated with the campaign. |
Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data |
# of Open Opps |
The total number of open opportunities associated with the campaign. |
Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data |
# Lost Opps |
The total number of closed lost opportunities associated with the campaign. |
Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data |
* There is currently a requirement that D&B Visitor Intelligence data must be ingested into Rev.Up for all metrics to be generated.
What advertising channels are supported?
We support creating metrics for LinkedIn, Google and Facebook.
What do I need to do to be able to see these metrics?
Ad Performance Related Metrics
In order to see the following metrics, you must complete all of the requirements in the following article.
|
Opportunity Related Metrics
In order to see the opportunity related metrics, you must complete all of the following requirements.
- You must have launched an advertising campaign from Rev.Up to either Google, LinkedIn or Facebook.
- You must have reviewed the articles with requirements and have completed all of the steps.
- You must be importing the following in the CDP from your opportunity data.
|
How are opportunities attributed to advertising campaigns?
Rev.Up has an out of the box attribution model that relies on the use of a lookback period to assign attribution. To read the details of attribution is determined in Rev.Up, please read the following article.
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