Reporting metrics for advertising channels

Context

There is a broad range of performance metrics that can be generated for the the paid advertising channels. There are metrics specific to the advertising channel such as Total Reach and Total Clicks. If you are also importing opportunity data we are able to use our attribution model to show revenue related to advertising campaigns.

This article will cover at a high level what metrics can be generated and what data is required to generate each metrics. There are detailed articles embedded within the article to dive into the details of imported data to power metrics.

What metrics can I expect to see and how are these metrics defined?

Name	Definition	What data is required for this metric to be generated?
Total Reach	Total number of impressions served during the campaign	Ad Level Performance Data, D&B Visitor Intelligence
Total Clicks	Total number of clicks during the campaign	Ad Level Performance Data, D&B Visitor Intelligence
Unknown Clicks	Unknown visits that have been to your website during a campaign	Ad Level Performance Data, D&B Visitor Intelligence Data
Accounts Visited	Accounts that have been to your website during a campaign	D&B Visitor Intelligence Data
Unique Accounts Visited	Unique visits from company that has been to your website during a campaign	D&B Visitor Intelligence Data
Unique Visitors	Number of unique visitors from a campaign	D&B Visitor Intelligence Data
Unknown Visitors	Number of unknown visitors from a campaign	Ad Level Performance Data, D&B Visitor Intelligence
CPM	Cost per 1000 impressions	Ad Level Performance Data, D&B Visitor Intelligence
CPC	Number of click divided by the total number of impressions served	Ad Level Performance Data, D&B Visitor Intelligence
CTR (%)	Measures the number of clicks advertisers receive on their ads per number of impressions.	Ad Level Performance Data, D&B Visitor Intelligence
Spend	Spend of a campaign	Ad Level Performance Data, D&B Visitor Intelligence
Accounts Reached	The total number of impressions that have been served.	Ad Level Performance Data, D&B Visitor Intelligence
Unknown Reach	The total number if impressions that have been served, but not de-anonymized.	Ad Level Performance Data,D&B Visitor Intelligence
# All Opps	The total number of opportunities attribute to the campaign.	Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data
Potential Revenue	The total amount of revenue associated with open opportunities associated with the campaign.	Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data
Rev. (Closed Won)	The total amount of revenue associated with closed won opportunities associated with the campaign.	Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data
# Won Opps	The total number of won opportunities associated with the campaign.	Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data
# of Open Opps	The total number of open opportunities associated with the campaign.	Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data
# Lost Opps	The total number of closed lost opportunities associated with the campaign.	Ad Level Performance Data, D&B Visitor Intelligence, Opportunity Data

* There is currently a requirement that D&B Visitor Intelligence data must be ingested into Rev.Up for all metrics to be generated.

What advertising channels are supported?

We support creating metrics for LinkedIn, Google and Facebook.

What do I need to do to be able to see these metrics?

Ad Performance Related Metrics

In order to see the following metrics, you must complete all of the requirements in the following article.

Campaign Performance Reporting Requirements - Paid Ads Metrics - LinkedIn, Google, Facebook

Total Reach
Clicks
Form Fills
Effective CPM
CPC (Cost per Click)
CTR (Click Through Rate)
Spend
Budget
Accounts Reached

Opportunity Related Metrics

In order to see the opportunity related metrics, you must complete all of the following requirements.

You must have launched an advertising campaign from Rev.Up to either Google, LinkedIn or Facebook.
You must have reviewed the articles with requirements and have completed all of the steps.
- Campaign Performance Reporting Requirements - Paid Ads Metrics - LinkedIn, Google, Facebook
You must be importing the following in the CDP from your opportunity data.
- Requirements for opportunity related performance metrics

Total # of opportunities
Expected Revenue
Closed Won $
Total # of closed won opportunities
Total # of closed lost opportunities

How are opportunities attributed to advertising campaigns?

Rev.Up has an out of the box attribution model that relies on the use of a lookback period to assign attribution. To read the details of attribution is determined in Rev.Up, please read the following article.

Campaign Insights Dashboard: How is attribution calculated among paid campaigns?

Articles in this section

Context

What metrics can I expect to see and how are these metrics defined?

What advertising channels are supported?

What do I need to do to be able to see these metrics?

How are opportunities attributed to advertising campaigns?

Comments

Articles in this section

Context

What metrics can I expect to see and how are these metrics defined?

What advertising channels are supported?

What do I need to do to be able to see these metrics?

How are opportunities attributed to advertising campaigns?

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