Context
There is a broad range of performance metrics that can be generated for the the paid advertising channels. There are metrics specific to the advertising channel such as Total Reach and Total Clicks. If you are also importing opportunity data we are able to use our attribution model to show revenue related to advertising campaigns.
This article will cover at a high level what metrics can be generated and what data is required to generate each metrics. There are detailed articles embedded within the article to dive into the details of imported data to power metrics.
What metrics can I expect to see and how are these metrics defined?
|
Name |
Definition |
What you need to do see this metric? |
|
Total Impressions |
Total number of impressions served during the campaign |
Provide access to your Ad platform seat and RevUp will automatically pull this metric |
|
Total Clicks |
Total number of clicks during the campaign |
Provide access to your Ad platform seat and RevUp will automatically pull this metric |
|
Unknown Clicks |
Unknown visits that have been to your website during a campaign |
Provide access to your Ad platform seat and RevUp will automatically pull this metric |
|
CPM |
Cost per 1000 impressions |
Provide access to your Ad platform seat and RevUp will automatically pull this metric |
|
CPC |
Number of click divided by the total number of impressions served | Provide access to your Ad platform seat and RevUp will calculate this metric |
|
CTR (%) |
Measures the number of clicks advertisers receive on their ads per number of impressions. | Provide access to your Ad platform seat and RevUp will calculate this metric |
|
Spend |
Spend of a campaign |
Provide access to your Ad platform seat and RevUp will automatically pull this metric |
|
Accounts Visited |
Accounts that have been to your website during a campaign |
Provide D&B Visitor Intelligence Data |
| Unique Accounts Visited |
Unique visits from company that has been to your website during a campaign |
Provide D&B Visitor Intelligence Data |
|
Unique Visitors |
Number of unique visitors from a campaign |
Provide D&B Visitor Intelligence Data |
|
Unknown Visitors |
Number of unknown visitors from a campaign |
Provide D&B Visitor Intelligence |
|
Accounts Reached |
The total number of impressions that have been served. |
Provide access to your Ad platform seat, D&B Visitor Intelligence |
|
Unknown Reach |
The total number if impressions that have been served, but not de-anonymized. |
Provide access to your Ad platform seat, D&B Visitor Intelligence |
|
# All Opps |
The total number of opportunities attribute to the campaign.
|
Provide access to your Ad platform seat, D&B Visitor Intelligence, Opportunity Data |
|
Potential Revenue |
The total amount of revenue associated with open opportunities associated with the campaign. |
Provide access to your Ad platform seat, D&B Visitor Intelligence, Opportunity Data |
|
Rev. (Closed Won) |
The total amount of revenue associated with closed won opportunities associated with the campaign. |
Provide access to your Ad platform seat, D&B Visitor Intelligence, Opportunity Data |
|
# Won Opps |
The total number of won opportunities associated with the campaign. |
Provide access to your Ad platform seat, D&B Visitor Intelligence, Opportunity Data |
|
# of Open Opps |
The total number of open opportunities associated with the campaign. |
Provide access to your Ad platform seat, D&B Visitor Intelligence, Opportunity Data |
|
# Lost Opps |
The total number of closed lost opportunities associated with the campaign. |
Provide access to your Ad platform seat, D&B Visitor Intelligence, Opportunity Data |
What advertising channels are supported?
We support creating metrics for LinkedIn, Google Ads, Facebook, Google DV 360, The Trade Desk, Xandr, MediaMath and Yahoo DSP.
Learn more
Ad Performance Related Metrics
In order to see the following metrics, you must complete all of the requirements in the following article.
Opportunity Related Metrics
In order to see the opportunity related metrics, you must complete all of the following requirements.
- You must have launched an advertising campaign from Rev.Up to either Google, LinkedIn or Facebook.
- You must be importing the following in the CDP from your opportunity data.
|
What are the reporting fields RevUp will pull from your Ad platform account?
Once you add the Msights user profile to your Ad platform account or seat, we will pull the audience, creative performance data through our API integration pipeline. The table below shows a list of all the fields that RevUp will pull. Please note that each ad platform may term these fields slightly different.
| LinkedIn, Facebook, Google Ads | Google DV 360, TTD, Xandr, MediaMath, Yahoo |
|
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How are opportunities attributed to advertising campaigns?
Rev.Up has an out of the box attribution model that relies on the use of a lookback period to assign attribution. To read the details of attribution is determined in Rev.Up, please read the following article.
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