Context
Performance metrics are for ads. In order for performance reporting metrics to become available for ads, there are some steps that you need to take.
What metrics can I expect to see and how are these metrics defined?
|
Name |
Definition |
|
Total Reach |
Total number of impressions served during the campaign |
|
Total Clicks |
Total number of clicks during the campaign |
|
Unknown Clicks |
Unknown visits that have been to your website during a campaign |
|
Accounts Visited |
Accounts that have been to your website during a campaign |
| Unique Accounts Visited |
Unique visits from company that has been to your website during a campaign |
|
Unique Visitors |
Number of unique visitors from a campaign |
|
Unknown Visitors |
Number of unknown visitors from a campaign |
|
CPM |
Cost per 1000 impressions |
|
CPC |
Number of click divided by the total number of impressions served |
|
CTR (%) |
Measures the number of clicks advertisers receive on their ads per number of impressions. |
|
Spend |
Spend of a campaign |
|
Accounts Reached |
The total number of impressions that have been served. |
|
Unknown Reach |
The total number if impressions that have been served, but not de-anonymized. |
|
# All Opps |
The total number of opportunities attribute to the campaign.
|
|
Potential Revenue |
The total amount of revenue associated with open opportunities associated with the campaign. |
|
Rev. (Closed Won) |
The total amount of revenue associated with closed won opportunities associated with the campaign. |
|
# Won Opps |
The total number of won opportunities associated with the campaign. |
|
# of Open Opps |
The total number of open opportunities associated with the campaign. |
|
# Lost Opps |
The total number of closed lost opportunities associated with the campaign. |
What do I need to do to be able to see these metrics?
Ad Performance Related Metrics
In order to see the following metrics, you must complete all of the requirements in the following article.
|
Impression Related Metrics
In order to see the opportunity related metrics, you must complete all of the following requirements.
- You must be using the Audience Target image pixel and have it installed on your ads within your DSP.
|
Opportunity Related Metrics
In order to see the opportunity related metrics, you must complete all of the following requirements.
- You must have launched an advertising campaign from Rev.Up to either Google, LinkedIn or Facebook.
- You must have reviewed the articles with requirements and have completed all of the steps.
- You must be importing the following in the CDP from your opportunity data.
|
To understand how attribution is determined, please review the following article.
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