Campaign Insights Dashboard - Paid Ads Metrics - DSPs

DSP/ATA Requirements 

If you are running an ad campaign using a DSP you will need to configure the following for us to report on campaigns running in these platforms within the CDP. 

Requirements:

1) Add the D&B Visitor Intelligence pixel

A deanonymization tag with custom parameters must be installed on the website. This is used to track visits to pages from ad clicks.

(2) Add custom parameters to the URL of your ads.

We require 3 pieces of information to beadded to the URL so that we can create the metrics in the performance reports. Required information is:

• dnbId: This is the unique id of the campaign in the CDP.
• assetId: This is the unique id of the ad in the platform.
  • In LinkedIn this is called a creative id.
  • In Google and Facebook this is called an ad id.
• accountId: This is the unique id of the social platform account.

(3) Provide Supporting Reports

Supporting reports will need to be provided that contain the following information. All of the information can be provided in a (1) Ad Performance Report (2) Campaign Report.  This data will be used to calculate metrics on paid ads.  

Ad Performance Report 

Campaign Report 

Note: These names are representations. The system you use may have different names that represent the same thing.  

Optional: Audience Targeting Analytics image pixel

1) Install the Audience Targeting Analytics image pixel with custom parameters

The audience target image pixel should be installed and you should have custom parameters configured on the URLs of your ads. 

We require 3 pieces of information to be added to the URL so that we can create the metrics in the performance reports. Required information is:

• DNBCampaignId: This is the unique id of the campaign in the CDP.
• AssetId: This is the unique id of the ad in the platform.
  • In LinkedIn this is called a creative id.
  • In Google and Facebook this is called an ad id.
• AccountId: This is the unique id of the social platform account.

If you do not have the Audience Targeting image pixel installed, we will only report on the aggregated number of impressions provided by the platform. We will not be able to tell you which accounts specifically have had impressions on your ads.