The campaign reports can help campaign managers understand how their sales plays are performing.
A sales play is a data driven selling idea that leverages data you have about your customers and prospects. Sales plays can be used to give your sellers additional leads to pursue within your customer or prospect base.
You can use the sales channel reports to understand which sales plays are performing the best by looking at the amount of pipeline and closed won deals generated by each sales play.
For details on how to get started using the sales channel reports, check out our requirements here.
| Metric Name | Description | Example Value |
| # of Unique Opps | The total number of opportunities generated by the sales play. | 4 |
| Rev. | The total amount of expected revenue from all opportunities generated by the sales play. | $100,000 |
| Rev. (Closed-Won) | The total amount of closed revenue that has been generated by opportunities from the sales play. | $40,000 |
| Opps. (Open) | The total number of open opportunities associated with the sales play. | 50 |
| Opps. (Closed Lost) | The total number of closed lost opportunities associated with the sales play. | 10 |
| Opps. (Closed-Won) | The total number of closed won opportunities associated with the sales play. | 15 |
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