Context
Once you have run you have run ad, email, sales campaigns across different channels you will want to know how they are performing and helping towards achieving your go to market goals.
The campaign management workflow in RevUp helps you to measure the success of your campaigns and take action on your campaigns based on their performance.
Where to see your performance metrics?
You can measure the performance from following angles:
Step 1: Click on the "Campaigns" icon in the Lattice interface.
Step 2: Click on the performance tile
Campaign group : Provides the performance measurement of all the aggregated related campaigns activated across different channels
Campaign : Provides performance measurement of individual campaign activated to one or more channels
Channel : Provides performance measurement of individual channel that you have used to activate one or more campaigns
The performance measurement views in the RevUp is meant to be comprehensive and flexible to cater to various needs of a marketer. See below for some ideas as to how you can use the performance views to get more value out of our measurement solutions.
What metrics are available to help me measure performance?
| Use case | What metrics to track |
|
Paid Ad Campaigns If you are a digital marketer who is managing an ad campaign towards a goal like building awareness then track your campaign performance. |
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Digital Marketing Campaigns If you are a digital marketer who is managing an email campaign to drive engagement and you have a webinar to set-up to achieve that then you can manage and see the performance of your email campaign in the campaign view. |
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Sales Campaigns If you are in sales or marketing and are sending sales plays for your sellers to take action on. |
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Understanding the metrics within the report
With the performance report, you'll now have the ability to understand how your marketing campaigns are performing and what to do if the results aren't favorable. In this section, we'll deep dive into the metrics and visualizations.
Metric Definitions
|
Name |
Definition |
|
Campaign Name |
The name of the ad campaign in the CDP. |
|
Status |
The status of the ad campaign in the CDP. |
|
Campaign Group |
The name of the campaign group in the CDP. |
|
Total Reach |
Total number of impressions served during the campaign |
|
Accounts Reached |
Accounts that have been served at least one impression during a campaign |
|
Total Clicks |
Total number of clicks during the campaign |
|
Unknown Clicks |
Unknown visits that have been to your website during a campaign |
| Unique Accounts Visited |
Unique visits from company that has been to your website during a campaign |
|
Accounts Visited |
Accounts that have been to your website during a campaign |
|
Conversions |
Acounts that have filled a form from a marketing automation platform |
|
Unique Visitors |
Number of unique visitors from a campaign |
|
Unknown Visitors |
Number of unknown visitors from a campaign |
|
Spend |
Spend of a campaign |
|
Budget |
Budget for the campaign (Cost) |
|
Effective CPM |
Cost per 1000 impressions |
|
CPC |
Number of click divided by the total number of impressions served |
|
CTR (%) |
Measures the number of clicks advertisers receive on their ads per number of impressions. |
What resources are available to help me learn more about configuring performance reporting for each channel?
Paid Ads
Sales Channel
Email Channel
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