Overview
Once you have run you have run ad, email, sales campaigns across different channels you will want to know how they are performing and helping towards achieving your go to market goals. The campaign management workflow in RevUp helps you to measure the success of your campaigns and take action on your campaigns based on their performance.
Note: It is strongly recommended to have Identity Resolution and import connectors for all 1st and 3rd party data including VI data, Marketing Automation, and CRM setup to get the most out of the Campaign Insights Dashboard.
Who are the campaign reports for?
- Portfolio Marketers
- Demand Generation Marketers
- Strategic Marketers
- Directors of Demand Generation
- Sales Leaders
Where to measure your campaign performance?
You can measure the performance from following angles:
- Campaign group : Provides the performance measurement of all the aggregated related campaigns activated across different channels
- Campaign : Provides performance measurement of individual campaign activated to one or more channels
- Channel : Provides performance measurement of individual channel that you have used to activate one or more campaigns
The performance measurement views in the RevUp is meant to be comprehensive and flexible to cater to various needs of a marketer. See below for some ideas as to how you can use the performance views to get more value out of our measurement solutions.
Where to measure your campaign performance?
| Use case | What metrics to track |
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Paid Ad Campaigns If you are a digital marketer who is managing an ad campaign towards a goal like building awareness then track your campaign performance. |
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Digital Marketing Campaigns If you are a digital marketer who is managing an email campaign to drive engagement and you have a webinar to set-up to achieve that then you can manage and see the performance of your email campaign in the campaign view. |
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Sales Campaigns If you are in sales or marketing and are sending sales plays for your sellers to take action on. |
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To learn more about each channel, please read the articles below.
Paid Ads
- Paid Ads Channel Report and Metrics Overview
- Requirements to power up the paid ads channel report
- Attribution for paid ad campaigns
Sales Channel
Email Channel
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