Context
Once you have created and run a campaign using an audience from Rev.Up you can use the native reporting feature to understand how your campaigns are performing.
Where can I see my performance metrics?
You can see how your campaigns are performing by going to the Campaign section. You can view performance from s3 different angles (1) Campaign Groups (2) Campaigns (3) Channel
Campaign group : Provides the performance measurement of all the aggregated related campaigns activated across different channels
Campaign : Provides performance measurement of individual campaign activated to one or more channels
Channel : Provides performance measurement of individual channel that you have used to activate one or more campaigns
The performance measurement views in the Rev.Up are meant to be comprehensive and flexible to cater to various needs of a marketer. See below for some ideas as to how you can use the performance views to get more value out of our measurement solutions.
What metrics are available to help me measure performance?
| Use case | What metrics to track |
|
Paid Ad Campaigns If you are a digital marketer who is managing an ad campaign towards a goal like building awareness then track your campaign performance. |
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Digital Marketing Campaigns If you are a digital marketer who is managing an email campaign to drive engagement and you have a webinar to set-up to achieve that then you can manage and see the performance of your email campaign in the campaign view. |
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Sales Campaigns If you are in sales or marketing and are sending sales plays for your sellers to take action on. |
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What is the definition of each metrics?
Metric Definitions
|
Name |
Definition |
|
Campaign Name |
The name of the ad campaign in the CDP. |
|
Status |
The status of the ad campaign in the CDP. |
|
Campaign Group |
The name of the campaign group in the CDP. |
|
Total Reach |
Total number of impressions served during the campaign |
|
Accounts Reached |
Accounts that have been served at least one impression during a campaign |
|
Total Clicks |
Total number of clicks during the campaign |
|
Unknown Clicks |
Unknown visits that have been to your website during a campaign |
| Unique Accounts Visited |
Unique visits from company that has been to your website during a campaign |
|
Accounts Visited |
Accounts that have been to your website during a campaign |
|
Conversions |
Acounts that have filled a form from a marketing automation platform |
|
Unique Visitors |
Number of unique visitors from a campaign |
|
Unknown Visitors |
Number of unknown visitors from a campaign |
|
Spend |
Spend of a campaign |
|
Budget |
Budget for the campaign (Cost) |
|
Effective CPM |
Cost per 1000 impressions |
|
CPC |
Number of click divided by the total number of impressions served |
|
CTR (%) |
Measures the number of clicks advertisers receive on their ads per number of impressions. |
How can I get performance metrics in my tenant? Are they available automatically?
There are some pre-requisite steps you will need to take in order to see performance metrics in your tenant.
What resources are available to help me learn more about configuring performance reporting for each channel?
Paid Ads:
Sales Channel:
Email Channel:
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