Understanding the target audience segments activated to all channels

D&B Rev.Up ABX provides you with an ability to activate target audience segments to a broad range of channels such as social ads, email marketing, sales engagement etc.

The table below helps you to understand what types of target audience segments you can activate in each of these channels.

Technology	Platform	Type of Audience Segments	Notes
Paid Search	Google Ads	Customer 1st party contacts	D&B provides additional enrichment by including B2C data to get higher match rates Learn more here.
Social	Facebook Ads	Customer 1st party contacts D&B contacts	D&B provides additional enrichment by including B2C data to get higher match rates Learn more here.
Social	LinkedIn Ads	Customer 1st party contacts Customer 1st party accounts D&B contacts D&B accounts	D&B provides additional enrichment by including B2C data to get higher match rates Learn more here.
DSP	Google DV 360	Customer 1st party accounts D&B accounts (firmographics and persona filters such as - industry, company size, job seniority etc.)	Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
	Xandr (formerly known as AppNexus)	Customer 1st party accounts D&B accounts (firmographics and persona filters such as - industry, company size, job seniority etc.)	Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
	MediaMath	Customer 1st party accounts D&B accounts (firmographics and persona filters such as - industry, company size, job seniority etc.)	Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
	The Trade Desk	Customer 1st party accounts D&B accounts (firmographics and persona filters such as - industry, company size, job seniority etc.)	Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
	Yahoo (formerly known as Verizon Media)	Customer 1st party accounts D&B accounts (firmographics and persona filters such as - industry, company size, job seniority etc.)	Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
MAP	Marketo	Customer 1st party contacts
	Eloqua	Customer 1st party contacts
	Pardot	Customer 1st party contacts
Sales Automation	Outreach	Customer 1st party contacts Customer 1st party accounts	Contacts (prospects) can be added to an Outreach sequence. Contact or Account Outreach tasks can be created.
CRM	Salesforce	Customer 1st party accounts

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