D&B Rev.Up ABX provides you with an ability to activate target audience segments to a broad range of channels such as social ads, email marketing, sales engagement etc.
The table below helps you to understand what types of target audience segments you can activate in each of these channels.
Technology | Platform | Type of Audience Segments | Notes |
Paid Search | Google Ads |
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D&B provides additional enrichment by including B2C data to get higher match rates Learn more here. |
Social | Facebook Ads |
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D&B provides additional enrichment by including B2C data to get higher match rates Learn more here. |
LinkedIn Ads |
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D&B provides additional enrichment by including B2C data to get higher match rates Learn more here. |
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DSP | Google DV 360 |
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Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
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Xandr (formerly known as AppNexus) |
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Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
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MediaMath |
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Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
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The Trade Desk |
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Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
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Yahoo (formerly known as Verizon Media) |
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Target accounts or contacts are translated into a cookie audience segment. Learn more in this FAQ guide here. D&B expands the audience reach by adding more DUNS in the family tree of you target account that have the same domain as your target account. Learn more here.
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MAP | Marketo |
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Eloqua |
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Pardot |
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Sales Automation | Outreach |
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Contacts (prospects) can be added to an Outreach sequence. Contact or Account Outreach tasks can be created. |
CRM | Salesforce |
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