When using your D&B CDP, you gain a number of advantages when building segments to send to Marketo.
- Lead-to-Account matching - so you know the company profile of your leads, and can email the right lead at each company
- Access to the D&B Data Cloud - so you can segment companies and personalize based on hundreds of firmographic and technographic insights
- Web deanonymization - so you can track company and individual behavior on your website
- Third party intent - so you can identify which companies are ready to buy your product
- Automation - so you can have new leads delivered daily, without intervention
Your marketing team wins when it uses D&B data and segmentation:
- Email campaigns for an IOT/Connectivity provider, vertical and sales data, combined with D&B intent drove:
- +599% clickthrough rates
- -29% unsubscribe rates
- +24% form fill rates
- Email campaigns for a cloud solutions provider using the CDP's Automated lead delivery and industry-specific personalization drove:
- +67% SAL volume
- +36% email engagement
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