Why choose D&B data and segmentation to power your Marketo campaigns?

When using your D&B CDP, you gain a number of advantages when building segments to send to Marketo.

1. Lead-to-Account matching - so you know the company profile of your leads, and can email the right lead at each company
2. Access to the D&B Data Cloud - so you can segment companies and personalize based on hundreds of firmographic and technographic insights
3. Web deanonymization - so you can track company and individual behavior on your website
4. Third party intent - so you can identify which companies are ready to buy your product
5. Automation - so you can have new leads delivered daily, without intervention

Your marketing team wins when it uses D&B data and segmentation:

• Email campaigns for an IOT/Connectivity provider, vertical and sales data, combined with D&B intent drove:
  • +599% clickthrough rates
  • -29% unsubscribe rates
  • +24% form fill rates 
• Email campaigns for a cloud solutions provider using the CDP's Automated lead delivery and industry-specific personalization drove:
  • +67% SAL volume
  • +36% email engagement