Web Insights Dashboard - Installing the Tag to Google or Adobe Tag Manager

Overview

Marketers need to know who's visiting their website to determine whether their campaigns are generating relevant traffic. D&B Rev.Up for Web Essentials includes a tracking tag that is embedded on the customer's website and deanonymizes visitors based on their incoming digital identifiers.

This guide will help you install the tracking code to your tag manager platform (e.g. Google Tag Manager, Adobe) which will be used for viewing your web insight reports.

Google Tag Manager Installation

Note: Google Tag Manager must already be installed on your site before you can begin this setup. Use the following link to get started with Google.

https://support.google.com/tagmanager/answer/6103696?hl=en

STEP 1 - Open GTM container, and go to tags on the left side:

STEP 2 - Click New -> And under tag configuration choose “Custom HTML”

STEP 3 - Paste tag into HTML and choose All Pages trigger (or trigger that applies):

STEP 4 - Title the tag on top left, and click save.

STEP 5 - Submit and publish changes:

Troubleshooting Google Tag Manager

Please note that Google controls most of the above steps. The exact appearance may change, but the steps should be similar. 

Checking if GTM is installed successfully

1. Open 'Developer Tools' within your browser on the page you are tracking.

2. Click the network tab and refresh your page.

3. Look for your GTM script. Typically it has the following format "gtm.js?id=GTM"

If you don't see your GTM script: you have not installed GTM on your site yet. 

Checking if D&B Pixel is installed successfully

1. Open 'Developer Tools' within your browser on the page you are tracking.

2. Click the network tab and refresh your page.

3. Look for your D&B script. Typically it has the following format "d41.co/api/?req=api6132&form=json"

If you don't see your D&B script: you have not installed D&B on your site yet. 

Adobe Tag Manager

Note: Adobe Tag Manager must already be installed on your site before you can begin this setup. Use the following link to get started with Adobe.

https://experienceleague.adobe.com/docs/experience-platform/tags/get-started/quick-start.html?lang=en 

STEP 1 - Login to Adobe and choose Launch / Data Collection under quick access:

STEP 2 - Click on the property that you wish to deploy the tag to. Click Rules on the left-hand side:

STEP 3 - Click 'Add' rule on the top right, enter the name for the tag, and click 'Add' under events:

STEP 4 - Leave Extension as Core, and choose Window Loaded under Event Type and choose to keep changes.

STEP 5 - Click Add under actions, leave Extension as Core, and choose Action Type of “Custom Code” with Language as HTML, and click open editor:

STEP 6 - Paste the script inside the editor click save, then click keep changes: