Overview
Marketers need to know who's visiting their website to determine whether their campaigns are generating relevant traffic. D&B Rev.Up for Web Essential includes a tracking tag that is embedded on the customer's website and deanonymizes visitors based on their incoming digital identifiers.
Rev.Up for Web Essential lets you upload a list of target accounts, which makes it easier for you to see when your best targets are engaging with your URLs. You'll have the ability to see them highlighted in our reports to understand your web traffic.
Match your fields to the recommended fields
Once you upload your file, the system will auto-map the fields in your sheet to the fields on screen: Website, D-U-N-S Number, Company Name, Phone Number, City, Country, State and Postal Code. Any field from any system that is mapped to a standard field will assume a standard name. These fields can be used to consolidate differently named fields across systems into one standard field.
|
Attribute |
Definition |
Type |
|---|---|---|
|
Website |
The domain or URL of the account’s business. You may also provide email addresses and the Atlas will parse the domain. The field can accept alphanumeric characters. |
Standard |
|
Company Name |
The registered or trade style name of the business. This field is used for matching. This field if optional when the website or DUNS are provided. This is also a reserved name, see Choosing File Column Names. The field can accept alphanumeric characters. |
Standard |
|
State |
The name of the state where the account is located. This field is used in matching to LDC. The field is optional, but providing state can improve the accuracy of the match. This is also a reserved name, see Choosing File Column Names. The field can accept only alpha characters. |
Standard |
|
D-U-N-S |
A unique nine-digit identification number of the physical location of the business. It is obtained from Dun & Bradstreet. This field is optional when the website or company name are provided. This is also a reserved name, see Choosing File Column Names. The field can accept only alpha characters. |
Standard |
|
Country |
The name of the country where the business is physically located. This field is used for matching to LDC. The field is mandatory when the company name is provided. The field can accept only alpha characters. |
Standard |
|
Postal Code |
The Postal Code (zip) of the physical location of the business. The field is optional, but providing postal code can improve the accuracy of the match. The field can accept alphanumeric characters. |
Standard |
View Uploaded Accounts in the Web Insights Dashboard
Now that you have uploaded your target account list, you can filter reports on those accounts that have visited your web content.
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