Web Insights Dashboard - Creating Page Groups

Overview

Marketers need to know who's visiting their website to determine whether their campaigns are generating relevant traffic. D&B Rev.Up for Web Essential includes a tracking tag that is embedded on the customer's website and deanonymizes visitors based on their incoming digital identifiers. Page Groups can be created in the platform to bucketize all of the URLs that have the tracking tag into meaningful groups to make the data easier to visualize in the platform.

Configure Pages to Generate Insights

You can configure page groups during the initial onboarding setup by entering in the URLs that you want grouped together. If you don't have the URLs handy, this can be done later on from the settings menu after you have completed the onboarding flow. 

Navigating to Manage your Page Groups

Under the Reporting header, click into the Settings option:

Find the Page Groups header:

You can create new or edit existing page groups from this page. Up to ten page groups are currently supported.

Entering URLs and Paths to Create Page Groups

You can include specific paths and it will include all URLs that end with that path. For example, if you enter /app/marketing_dashboard_feature the following URLs will be included:

• https://www.dnb.com/app/marketing_dashboard_feature

• https://www.other-dnb.com/app/marketing_dashboard_feature

• http://www.dnb.com/app/marketing_dashboard_feature

The following URLs will not be included as they do not contain the path or the URL does not end with the path:

• https://www.dnb.com/marketing_dashboard_feature

• https://www.dnb.com/marketing_dashboard_feature/CDP

You can use * as a wildcard to include all URLs that contain the path and anything after it . For example, if you enter /products/marketing-sales/* the following URLs will be included:

• https://www.dnb.com/products/marketing-sales.html
• https://www.dnb.com/products/marketing-sales/dnb-connect-for-salesforce.html

• https://www.dnb.com/products/marketing-sales/dnb-rev-up-cloud/rev-up-abx.html 

• https://www.dnb.com/products/marketing-sales/dnb-rev-up-cloud/rev-up-abx/ads.html

The following URLs will not be included as they do not contain the path:

• https://www.dnb.com/products/small-business.html 

• https://www.dnb.com/about-us.html 

Additional Tips

• Only provide parts of the URL you care about

• You can create multiple page groups to include or exclude products or campaign URLs you run (you must have at least one page URL in each page group)

• Customers can specify up to 10 pages (or groups) as Website Paths to generate insights

When completing your page groups, be sure to include the right formats to view their insights. Here's a list of sample page groups and their website URL patterns.

Note: It's recommended to create a Page Group that includes all pages where the pixel is installed (e.g. https://www.dnb.com/*)

View Page Groups to Generate Insights

You'll see what traffic is coming from your configured web content. You'll learn which pages are bringing in more traffic and which ones need more work to improve page visit activity.