Campaign Insights Dashboard - Email Channel Reports and Metrics

Overview

Marketing teams need to know how their campaigns are performing and where to make improvements when activating new channels. These new sets of reports will help campaign marketers know how well their email campaigns are performing and how to course-correct if needed. 

Note: It is strongly recommended to have Identity Resolution and import connectors for all 1st and 3rd party data including VI data, Marketing Automation, and CRM setup to get the most out of the Campaign Insights Dashboard. 

Performance View

This view highlights campaign insights from email channels. You'll be able to understand your performance-based metrics at a glance in this report. 

To view your Campaign Insights in D&B Lattice:

• Click on the "Reporting" icon in the Lattice interface.
• The Campaign Insights Dashboard will appear first and should look similar to the following image. 

Understanding the metrics within the report

The following metrics are available within our campaign performance reporting for email channels. Some metrics are specific to email and can be created by bringing in your email marketing data only. Additional metrics can be generated by bringing in opportunity data from Salesforce CRM. 

You must meet the requirements before you will be able to see metrics for your campaigns. There are different requirements based on whether you are running ads on Google, LinkedIn, Facebook or a DSP. 

• Performance reporting requirements for Email Channels - Pardot, Marketo, Eloqua

If you are bringing in data from only your ad platform, the following metrics will be available.

If you are bringing in data from both your ad platform and Salesforce CRM, the following metrics will be available. 

• Requirements for reporting on opportunity metrics