Daily Data Imports
Users can now import their web visitor data, marketing activity data, and D&B Buyer Intent data into the CDP on a daily frequency. This means that all segments, models, and audiences that leverage any of these data assets will be updated every day. Users can also conduct targeting and segmentation based on the previous day’s data with a new attribute labelled “Previous 1 Day” that displays the number of records that were updated in the last 24 hours.
Daily Data Imports is available for all users that are currently importing D&B Buyer Intent, Marketing Activity Data, and Web Visitor Data into the CDP. To receive access, contact your Customer Success Manager.
Daily Campaign Launches
In addition to daily data imports, this release also allows users to launch campaigns from the CDP on a daily frequency. This means that your campaigns stay up-to-date and marketing and sales outreach remains relevant as prospects make their way through the buying journey. Daily Campaign Launches benefits sellers by letting them receive new tasks and fresh accounts in Outreach for daily prospecting. It also benefits marketers by letting them update their audiences in their MAP for email campaigns every day. Daily Campaign Launches can also be run for social (LinkedIn, Google Ads, and Facebook) and pushed to Amazon S3.
Daily Campaign Launches are available for all users. Click here for more information and contact your Customer Success Manager to get access.
When cross-functional teams are collaborating on targeting & segmentation, modeling, and general campaign management it can be challenging for new users to identify which campaigns are actively being used. This feature allows users to label the status of campaigns as “Draft” or “Archived”, which lets them indicate when a campaign is being worked on (and isn’t ready to be launched) and when a campaign has been completed and is no longer active. Archived campaigns can be recalled at any time for quick reference or reactivated.
Campaign Labels is available now for early beta testing. For more information, click here, or contact your Customer Success Manager to get early access.
Intent Data for Account 360 Dashboard
We are continuing to add more insights to the Account 360 Dashboard and this release gives marketers and sellers improved capabilities to view and segment D&B Buyer Intent. A new section for “Product Intent” has been added to the Overview tab that displays which products the account has shown offsite buying intent with.
The new Product Intent section has also been added to the Engagement Activity tab, which lets users segment account activity by the specific D&B Buyer Intent model.
The Account 360 Dashboard is available for users today! Click here to learn more and contact your Customer Success Manager to get access.
The following enhancements have also been released in the Customer Data Platform.
- Accounts that are displaying buying intent and web visits can now be matched to their Domestic D-U-N-S® Number and their Global Ultimate D-U-N-S® Number and surfaced in-product for targeting & segmentation – more info here
- The data import wizard has been refreshed and improved with clear instructions and a simple, intuitive workflow
- Campaign launch times to LinkedIn and Facebook have been improved significantly – audiences will now start matching within the first hour
Looking for our last Release Note? You can find it here!