Website Profile Category Re-Classified as Premium Attribute Group

We are continually making improvements to the D&B Data Cloud to better empower you to achieve success with your use cases. In this month's release, the Website Profile Category of attributes has been re-classified to be a Premium Attribute group.

This means that by default, the Website Profile category will no longer display all attributes in the My Data screen. This results in faster load times, quicker segmentation, and improved speed of data import jobs.

Note: Any Website Profile attribute that was active before the migration will remain activate, so models, segments, and audiences will not be impacted.

To adjust which attributes are surfaced in the Website Profile tile, navigate to the Attribute Admin screen and select the Website Profile tab. From there, use the drop-downs and checkboxes to select which attributes are shown.

For more information and assistance on using Website Profile attributes for targeting and segmentation, please contact your Customer Success Manager.