Outreach can help you close deals faster by reaching out to the right prospects at the right time. Getting accurate information at the right time is critical.
In parallel, the Rev.Up ABX CDP captures and consolidates data across your organization. Using the power of AI based segmentation, you can easily identify all kinds of interesting events:
- Accounts that are showing high intent based on my intent data
- Accounts browsing product pages on the website recently
- Accounts downloading a whitepaper or attending a virtual event
The CDP now offers a connector to Outreach that is optimized to help you run targeted Sequences while notifying your sales teams with critical events as soon as possible. The Outreach connector is geared towards solving these key problems:
- Target high fit prospects through sequence in Outreach – This approach makes sense for outbound campaigns as you need support from Marketing with dedicated content and coordination among your sales teams. e.g., Registration to events, Drive awareness of new product launches, awards etc.
- Never miss out on a hot Account or Contact – Your sales teams are nurturing leads and looking for opportunities to engage. This is not an ad-hoc, rather an ongoing activity. Alerting sales on interesting events enables them to proactively engage with purpose.
Target High Fit Prospects through Outreach sequence
The CDP is helping unify your data across your tech stack alongside rich 3rd party data to identify the best fit prospects for your campaigns. Now that the right targets have been identified, you can send these prospects to an already-built Sequence in Outreach, or create a new Sequence shell automatically distributing these prospects among your sales reps. The Outreach connector automates the process of distributing high fit prospects in a Segment and enables the sales leader to distribute prospects among sales reps.
To learn more about Outreach sequence campaign launches click here.
Never miss a hot Account or Contact
The Connector enables SDR teams to receive alerts / notifications on interesting activity / events on their Accounts or Prospects. Receiving these timely alerts provides the context and the information to the reps to take swift action and connect to the right person at the right time with right content. The CDP supports adding engagement and event data to your data universe. This includes:
- Web Visits
- Marketing activities
- Sales opportunities
- Intent, etc.
You can use segmentation to define the criteria when these events meet the threshold (e.g. visited the product page at least 3 times in the last 7 days and has download the whitepaper in the last 30 days) of an interesting event. The connector monitors accounts and sends personalized notifications directly in Outreach as Tasks. These Tasks will automatically appear in the Outreach dashboard getting the attention from the reps to act on these tasks.
To learn more about Outreach tasks campaign launches click here.