Launching Campaigns to MediaMath (Beta)

This article provides a step by step walkthrough of using D&B Lattice to deliver your accounts to an audience on MediaMath.

Note: The MediaMath activation connector is available for beta testers. Please contact your Customer Success Manager for more information!

Step 1: Create a connection to MediaMath 

In D&B Lattice connection page, select MediaMath and click “Create”

Provide a connection name, that will help you to identify the MediaMath connector.

Required user input: 

Name:- Provide any text that will describe the MediaMath connection you are creating. 

Note: You will be able to create only one MediaMath connector in your Lattice tenant. 

Step 2: Launching campaigns to MediaMath 

Pre-requisites 

Before launching a campaign to MediaMath, you will need to do the following. 

#1: Create a new data pixel in MediaMath 

See below a screen grab from MediaMath TerminalOne user interface. The Audiences page lists all the available data pixels. Identify the data pixel from this list or create a new one as per your need.

Click here to view help article from MediaMath to know more about Pixel management 

https://mediamathsupport.force.com/s/article/Data-Onboarding 

#2: Enable the data pixel to receive audiences 

The data pixel must be mapped to receive audiences from Lattice. You will have to do this step only once. 

Copy the Data Pixel ID from the  MediaMath TerminalOne user interface. 

Send an email to pixelmapping@MediaMath.com by supplying the following line as email content. 

lr:<data pixel ID>: mm<data pixel ID> 

See below a screenshot of template email:

Click here to view a help article from MediaMath to know more about Pixel Mapping email. 

https://MediaMathsupport.force.com/s/article/Pixel-Mapping 

Launch the Campaign 

From the campaign dashboard, Click the launch button on the MediaMath connection  

In the launch settings, you will able to  

• Limit the audiences to users who perform a specific job function or at a specific level. This ensures that you are not targeting everyone who works for the company.  
• Select the audience in MediaMath – Provide the MediaMath Data Pixel ID. You will also be able to select from a previously used MediaMath Data Pixel ID.

The MediaMath activation connector is available for beta testers. Please contact your Customer Success Manager for more information!