Launching Campaigns to Google Display & Video 360

This article provides a step by step walkthrough of using D&B Lattice to deliver your accounts to an audience on Google Display & Video 360.

Step 1: Create a connection to Google Display & Video 360

In D&B Lattice connection page, select Google Display & Video 360 and click “Create”.

Provide the following input values:

Include data cost with media cost : Select this checkbox only if you have Pay-As-You-Go type of payment option as per your agreement with D&B. Note: If you have an AMC agreement with D&B then this checkbox should be left empty.
Name: A connector name that will help you to identify the Google Display & Video 360 connector
Entity ID: Your unique identifier in the Google Display & Video 360 platform
Account type: Select Advertise or Partner

Step 2: Launching campaigns to Google Display & Video 360

From the campaign dashboard, Click the launch button on the Google Display & Video 360 connection.

In the launch settings, you will able to:

Limit the audiences to users who perform a specific job function or at a specific level. This ensures that you are not targeting everyone who works for the company.
Select the audience in Google Display & Video 360 – you will be able to select from the previously used audiences or create a new audience in Google Display & Video 360.
Expand DUNS targeting to include all DUNS in a family tree that share a domain with an account in your segment.

Contact your Google account representative and have them map the Liveramp DMP account 750-013- 0530 to your Google DV 360 account.