The following table outlines the various data attributes, their definitions, and limitations in D&B CDP. If you anticipate your data volume or refresh cadences will exceed these limits, please contact your Customer Success Manager.
|
Data Attribute |
Definition |
Limitation |
|
Accounts |
A unique D-U-N-S Number |
Up to 40,000,000 total hosted and up to 1,000,000 refreshed weekly |
|
1st Party Account Attributes |
An attribute that is appended to an account |
Up to 500 active and up to 1,000 inactive (i.e. not activated for segmentation) |
|
Contacts |
A unique contact (may have phone or email) |
Up to 100,000,000 total hosted and up to 1,000,000 refreshed weekly |
|
1st Party Contact Attributes |
An attribute that is appended to a contact |
Up to 500 active and up to 1,000 inactive |
|
Engagement Data |
Data that is appended to an account or contact that denotes a specific activity that was taken with a marketing campaign |
Total up to 100,000,000 engagement events with the following limitations for each type of engagement data:
|
|
Product SKUs |
A unique code that is used to identify a specific product, solution or service |
Up to 100,000 |
|
Product Bundles |
A unique code that is used to identify a group of specific products, solutions or services |
Up to 200 |
|
Product Hierarchy Levels |
Levels of groupings for products, solutions or services |
Up to 4, including the SKU level |
|
Models |
A system that's built to assist with calculations and predictions |
Up to 50 active scoring models and up to 200 total models (active & inactive) |
|
Segments |
A list of target accounts or contacts |
Up to 500 total segments with up to 7,000,000 Accounts or Contacts per segment |
|
Segment Exports with Attributes |
The action of downloading a list of accounts or contacts out of D&B Lattice |
Up to 1,000 attributes exported per segment |
|
Technology Install Attributes |
Technologies that are being used by the account |
Up to 500 |
|
*Bombora Intent |
A Topic Cluster is an aggregate of Bombora topics |
Up to 500 total topics per CDP tenant |
*Denotes premium attribute
Additionally, flat files that are imported into the CDP must meet the following criteria:
- Cannot have more than 1,000,000 rows
- File size cannot be greater than 1GB
Note: D&B Buyer Intent models can be refreshed once per contract term
Note: When importing the data via AWS S3, it is recommended to keep the file size to less than 30 GB.
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