Overview
The COVID-19 premium data package allows you to segment and prioritize your accounts based on their impact from the Coronavirus pandemic.
This premium data asset is built off of the Dun and Bradstreet COVID-19 Index and contains 5 unique attributes that actively capture the changing conditions of businesses, letting you refine your targeting strategies to increase sales and marketing ROI.
What are the COVID-19 Attributes?
1. COVID-19 Financial Impact
The finance-associated risk of the business during COVID-19, based on viability, financial stress and commercial credit signals. It leverages Dun & Bradstreet’s industry-leading trade credit and risk data to understand financial health by assessing a company’s ability to meet payment obligations, as well as the probability of declaring bankruptcy, experiencing major financial distress, engaging in M&A activity and other high-risk activities.
2. COVID-19 Location Impact
The location-associated risk of the business during COVID-19, based on current restrictions and guidelines. It reviews business site and corporate family locations subject to lockdown, stay-at-home, and shelter-in-place orders and weighs this information by the number of confirmed cases and growth in cases by location.
3. COVID-19 Industry Impact
The industry-associated risk of the business during COVID-19, based on industry impact signals. It looks at industry impact signals to understand industry-associated risk by identifying businesses that are essential, can operate remotely, require the physical presence of customers and require employees to be at a central location.
4. COVID-19 Overall Impact without Network Effects
The overall risk of the business during COVID-19, based on the COVID-19 financial, location and industry impact indicators. It combines the financial, location and industry impact indicators to determine the overall risk of the business.
5. COVID-19 Overall Impact with Network Effects
The overall risk of the business and its network during COVID-19, based on the COVID-19 financial, location and industry impact indicators of the business, its suppliers and its business customers. It reviews business connections with other organizations, such as customers, suppliers, or other third parties to understand impacts to the company’s network. This provides the most comprehensive view of the current situation by adding network impacts to the company’s financial, location and industry elements.
How It Works
Insights assess the impact of company location information, Dun & Bradstreet’s proprietary credit and risk data, industry unemployment data and the level of disruption to the company’s network due to impacts to site suppliers and customers. Each week, Dun & Bradstreet analyzes new company and network signals to assign an impact grade – ranging from highest to low – across five key impact areas that can help you understand the current level of disruption at the company.
Index Scores, Definitions, and Recommendations
|
INDEX SCORE |
WHAT IT MEANS |
RECOMMENDATIONS |
|
HIGHEST |
Identifies businesses that are most impacted. Expect significantly lower responses to sales and marketing campaigns. |
Reprioritize targets. Consider reprioritizing targets and engaging with a tailored strategy based on severity of impact. |
|
HIGH |
Identifies businesses that are highly impacted. Expect lower responses to sales and marketing campaigns. |
Allocate to low-cost channels. Consider engaging with low-cost channels to control acquisition costs. |
|
MEDIUM |
Identifies businesses that are moderately impacted. Expect slightly lower responses to sales and marketing campaigns. |
Proceed with caution. Anticipate a lower response rate when planning engagement strategies. |
|
LOW |
Identifies businesses that are least impacted. Will have the highest likelihood of positive responses to sales and marketing campaigns. |
Target with confidence. Prioritize engagement via high-cost marketing channels and seller activity. |
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