D&B Data Cloud Attributes & Layouts

Overview

The D&B Data Cloud and NetWise ID Graph contain tens of thousands of attributes across a multitide of data categories. Coverage reports, data dictionaries, and layouts will be updated here as they are made generally available.

Data Dictionary

This report captures:

• Category
• Subcategory
• Attribute
• Description
• Data Type
• Is Premium
  • While many attributes are freely available in Lattice, some attributes belong in categories that require a premium subscription.
• Usage
  • Options include segmentation, predictive modeling, rule-based modeling, talking points and export.

Coverage Report

This report includes coverage details with fill-rate information on important categories and attributes in the data cloud.

Change Report

This report captures:

• Life Cycle Change
  • Indicates whether the attribute is new, retired or unretired.
• Category Change
  • Indicates whether the category of the attribute has changed.
• Subcategory Change
  • Indicates whether the subcategory of the attribute has changed.
  • (Not all categories have subcategories.)
• Name Change
  • Indicates whether the name of the attribute has changed.
• Description Change
  • Indicates whether the description of the attribute has changed.

The report also provide information on relevant previous setting for all changes.

NetWise ID Graph Layouts

This sheet includes details on the file layouts of the NetWise ID Graph, it's add-ons, and the NetWise ID Graph+ deliverables.