Data Cloud Attributes

Overview

The Lattice data cloud contains tens of thousands of attributes across a half dozen data categories. We provide data dictionary and attribute change reports with each release.

Data Dictionary

This report captures:

• Category
• Subcategory
• Attribute
• Description
• Data Type
• Is Premium
  • While many attributes are freely available in Lattice, some attributes belong in categories that require a premium subscription.
• Usage
  • Options include segmentation, predictive modeling, rule-based modeling, talking points and export.

Coverage Report

Lattice publishes a coverage report with fill-rate information on important categories and attributes in the data cloud.

Change Report

Each release also includes a report listing changes to the data cloud. This report captures:

• Life Cycle Change
  • Indicates whether the attribute is new, retired or unretired.
• Category Change
  • Indicates whether the category of the attribute has changed.
• Subcategory Change
  • Indicates whether the subcategory of the attribute has changed.
  • (Not all categories have subcategories.)
• Name Change
  • Indicates whether the name of the attribute has changed.
• Description Change
  • Indicates whether the description of the attribute has changed.

The report also provide information on relevant previous setting for all changes.

Reports