Release Overview

Announcing New Connectors to Facebook and Google Ads:

·         Facebook Custom Lists from contacts in Lattice (Closed Beta)

·         Google Ads Customer Match from contacts in Lattice (Closed Beta)

This release delivers major improvements in several areas:

1. Campaign managers can now view their list of segments & campaigns in a table view and apply advanced filters to quickly find the campaign they want to work on. (Available in Beta)
2. Customers can now upgrade to a new Identity Resolution module that includes account-to-account, contacts-to-contacts and lead-to-account matching & merging from multiple systems without any overlapping attributes. (Available in Beta)
3. New customers can automatically connect web activity data from D&B Visitor Intelligence for visitor-based audience creation. (Available in Beta, requires some professional services)
4. Bringing data for Accounts, contacts & leads from Salesforce, Marketo and Eloqua is much easier using new smart object mapping in Lattice. (Available in Beta, requires some professional services)