Release Overview
Announcing New Connectors to Facebook and Google Ads:
· Facebook Custom Lists from contacts in Lattice (Closed Beta)
· Google Ads Customer Match from contacts in Lattice (Closed Beta)
This release delivers major improvements in several areas:
- Campaign managers can now view their list of segments & campaigns in a table view and apply advanced filters to quickly find the campaign they want to work on. (Available in Beta)
- Customers can now upgrade to a new Identity Resolution module that includes account-to-account, contacts-to-contacts and lead-to-account matching & merging from multiple systems without any overlapping attributes. (Available in Beta)
- New customers can automatically connect web activity data from D&B Visitor Intelligence for visitor-based audience creation. (Available in Beta, requires some professional services)
- Bringing data for Accounts, contacts & leads from Salesforce, Marketo and Eloqua is much easier using new smart object mapping in Lattice. (Available in Beta, requires some professional services)
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