Now Generally Available when you log into Lattice:
Automate Activation in Marketo - Reduce fatigue using Lattice audiences with Always-On Campaigns Launched in Marketo.
Automate Activation anywhere via AWS S3 - Create integrations with your Lattice audiences for your agencies - and more - using Always-On S3 Campaign launch.
Improvements to Always-On Campaigns in this Release:
- Always-on Campaigns now automatically expire, so you never accidentally spam your segments. Set expirations up to 6 months out.
Scalability & Operational Improvements for all customers in this Release:
- Smarter data updates in the Lattice Data Cloud have shortened job times, saving some customers hours of processing.
- Lattice scoring is now even more reliable with improved load balancing behind the scenes - and in-app warnings when you've activated all the scoring in your contract. (You can still create all the models you want any time.)
- Platform now supports more than 500 attributes in import files, with extra columns stored behind the scenes. Manage which attributes are Active using Attribute Administration.