Step #1: Select the Campaign to Launch
Click into the tile of the campaign you would like to launch.
Step #2: Click Launch to Launch / Activate a Campaign
The campaign dashboard enables activating the audience across multiple channels. Each channel has the "Ready to Launch" button that activates the audience to that channel.
Step #3: Use the channel specific settings to launch/activate the campaign
Lattice provides launch specific settings enabling users to control launch channel specific launch behavior.
Launches can be one-time or always-on
Ad-Hoc or On-demand Activation : Selecting: Once launches the campaign once. All changes to the segment will be recorded in Atlas, but will not be automatically pushed to the target channel.
Always-On Campaigns: Lattice supports weekly/monthly automated campaigns. With this option, lattice automatically pushes the latest audience segment members to the channel.
|Note: This option cannot detect only newly added accounts and contacts. Instead, lattice pushes the entire audience segment's accounts and contacts. The ability to detect and push only incremental accounts and contacts is being worked on and should be available in the near future.|