Release Overview

New Beta features available in this release:

• Feed audiences to LinkedIn using Lattice Campaign launch

New Generally Available enhancements in this release

• New Process & Analyze Job management in the platform improves speed and reduces failures

Feed Audiences to LinkedIn using Lattice Campaign launch

LinkedIn is a very effective advertising channel for marketers to engage (download white papers, sign-up for webinar/demo) with prospects and customers. The platform now lets customers activate AI-driven audiences on LinkedIn with just a few clicks enabling customers to deliver personalized experiences at scale. Read More (Note, the integration is available for select customers for now and will be generally available in the near future.)

Automate Audience Updates to your Activation Channels

Ensure that you are engaging buyers with the most relevant campaigns and messages based on buyer stage. Lattice keeps your campaign audiences up to date as company data changes and as buyers engage with you or express new intent. 

New Process & Analyze Job Management Improves Performance

 Now your data job on Lattice platform are managed by the new job scheduler. The benefits include (1) automatic activity-based scheduling (2) more efficient job-queue (3) improved retry logic. Together, these features mean better throughout for your insights with fewer interventions.

What are the Limitations?

Please take a note of the following limitations

1. Beta features may be less stable as we are continuously adding new functionality with the feedback
2. Beta features are not covered in your existing SLA

We value any feedback that helps us build the best product for you.