D&B Lattice enables sales and marketing teams to create audience segments that can be activated across a variety of activation platforms. These activation platforms could be:
- Managed by sales - Customer Relationship Management (CRM) such as Salesforce
- Managed by marketing - Marketing Automation Platform (MAP) such as Eloqua, Marketo
- Managed by a digital marketing - Ad platforms such as LinkedIn, Facebook, Google Ads, Google DV360 etc.
Campaigns enable you to programmatically activate audience segments on any of these activation platforms. These campaigns enable sales and marketing to hyper-target their outreach to customers.
AI Influenced Sales & Marketing Strategies
Sales Plays/Campaigns: Let sellers receive prescriptive recommendations on their target accounts, enabling them to have highly contextualized conversations based on the AI-driven insights.
Email Marketing Campaigns: Let marketers create and manage personalized email campaigns to a hyper-targeted group of users based on AI-driven insights.
Digital Advertising Campaigns: Let digital marketers run targeted ad campaigns focused on their target accounts that meet their ideal customer profile.
To learn more, please read other documents in this section.
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