Atlas enables sales and marketing teams to create audience segments that can be then activated on variation activation platforms. These activation platforms could be:
- Managed by sales - Customer Relationship Management (CRM) such as Salesforce
- Managed by marketing - Marketing Automation Platform (MAP) such as Eloqua, Marketo
- Managed by a digital marketing system - Ad platforms such as LinkedIn, Facebook, Google Ads, Google DV360 etc.
Campaigns enable you to programmatically activate audience segments on any of these activation platforms. These campaigns enable sales and marketing to hyper-target their outreach to customers.
AI Influenced Sales & Marketing Strategies
Sales Plays/Campaigns: These enable you to deliver prescriptive recommendations for your target accounts to your sales team, which enables your sales team to have highly contextual conversations based on the AI-driven insights identified by Lattice Atlas.
Email Marketing Campaigns: These enable marketing to manage a personalized email marketing campaign to a hyper-targeted group of users based on AI-driven insights.
Digital Advertising Campaigns: These enable digital marketers to run targeted campaigns focusing on accounts that are in the target market and have the most impact to your business.
To learn more, please read other documents in this section.