When it comes to maximizing customer lifetime revenue, transaction analytics are bread and butter, but containing the cost and leveraging repeatability can be challenging. In D&B Lattice, transaction analytics start as soon as you import the relevant data and continue on to propensity and revenue modeling out-of-the-box.
D&B Lattice offers streamlined model creation for two classes of cross-selling situations:
- Cross-Sell First Purchase: Model to Sell a Product Bundle into a Customer Segment that hasn’t bought it before
- Cross-Sell Repeat Purchase: Model to Sell a Product Bundle into a Customer Segment that has lapsed
Platform-side, your data is aggregated with time-series signals matched to your business cycle. These signals capture buying patterns that are shown to predict next-cycle spend.
In the UI, simple wizards help business ops or data analyst users build highly-targeted AI models. First, point to the Segment you want to target within. If this is a strategic business segment, D&B Lattice will surface the right Accounts for your selling scenario. If this is a refined campaign segment, D&B Lattice will rank the Accounts and project propensity. Either way, your Ratings can be used to drive revenue acceleration.