Release Date: 10/9/2023
Support for Product Purchase/Bundle Data in New Data Import Tenants
Originally incorporated in our legacy Rev.Up CDP experience, product purchase and bundle data is now supported in the new Rev.Up experience. This unlocks functionalities such as cross-sell modeling, up-sell modeling, and product spend profile attributes. For newer Rev.Up customers, please work with your customer success team if you are interested in importing product purchase data. Learn more about this data here.
For legacy customers, this update will allow for migration to the new experience which will include both the modernized segmentation user interface and access to the automated data import connections. Find out more details about the new Rev.Up Experience here. Please reach out to your customer success team if you have any questions about migrating your tenant.
Support for 3rd party ad tags in D&B Ads Manager
D&B Ads Manager now supports 3rd party tags uploading as an alternative to manage your ad creatives for programmatic display ads. Uploading Ad tags is an alternative to uploading image, video creatives options in Ads Manager. Ad Tags uploading option is provided in Ads Manager to provide more flexibility in managing their creatives for an ad to our users. Please read here for more details on creatives support in Ads Manager.