NEW Web Insights Dashboard (in BETA)

The new Web Insights dashboard is in BETA. If you're not enrolled, but interested in joining, please submit a ticket or reach out to your account team to get started.

What's new with this Dashboard?

• New navigation header
• Updated look and feel
• Faster load times
• Custom, saved filter views 
• Domain-level filtering
• Target Company List filter now offered at Page Group Detail level
  

Features added on 11/17/23:

• Clients can now create segments more efficiently, directly from Web Reporting in Query Builder. Query Builder will pre-populate off the tile the segment is being created from, simplifying query building and allowing users to modify as needed.

  • If you're interested in testing them please reach out to your account team to enable the necessary feature flag.

• New Page Group view on Company Analysis page to show Page Group visits in aggregate by Company.
• New Industry chart design on Overview page
• Filter scrolling and selection fixes
• Addition of Job Function filter to detail pages

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Web Insights Dashboard  

Marketers need to know who's visiting their website to determine whether their campaigns are generating relevant traffic. D&B Rev.Up for Web Essentials includes a tracking tag that is embedded on the customer's website and deanonymizes visitors based on their incoming digital identifiers. 

To view the Web Insights Dashboard, login to the platform. You will see the Web Insights tab with an overview of your visit traffic alongside deep-dives like Company and Page Group Analysis. You'll also see a tab named Dashboard Configuration, where you can manage your associated domains, page groups and target or excluded company lists.

 

Navigation

The new Web Insights header, previously named Reporting, will take you to the Web Insights Overview report. From there, you can navigate to the Company and Page Group Analysis pages or the new Dashboard Configuration tab, which used to be the Settings button found on the Overview page.

 

Filters

Focus on the data that matters most to you, by leveraging the Filters provided. You can filter across all tabs and detail pages, available filters may change by page. You can now save custom filter views to make data review simpler for you and your team. Simply set the filters you'd like to come back to, click Save Custom Filters and name your filter. You can delete your filter at any time, edit filter functionality will come at a later date.

 

 

 

Available Filters

Name	Definition	Sample Values
Campaign	Filter reports with Campaign Attribute	Upper-Funnel-Brand-2023
Channel	Filter reports with Channel Attribute	Google
Content	Filter reports with Content Category Attribute	E-commerce
Country	Filter reports with the Location Attribute	Canada
Date Range	Select a Date Range to Filter Results	Last 7 days
Domain	Filter reports by a single whitelisted Domain, in place of All Domains at once	www.dnb.com
Employee Count	Filter reports with the Employee Attribute	51-100 employees
Industry	Filter reports with Industry Attribute	Beauty Shops
ISP	Filter reports with the ISP or Non-ISP Attribute	Non-ISP
Revenue	Filter reports with the Revenue Attribute	1-10M
Target Company List	Specific Account List Uploaded. The reports filter with the Account List selected.	Top 50 Prospects
Job Function	Filter reports with the Job Function Attribute	Marketing Management
Job Seniority	Filter reports with the Job Seniority Attribute	Executive

 

Overview Report

Analyze your website visitor traffic to identify new leads, build targeting segments for campaigns, personalize your web content and optimize your campaigns to boost outcomes.

Overview Page Metrics Simplified

Name	Definition	Sample Value
Pageviews	Total page views to your website during the selected date range.	123,456
Pageviews matched to DUNS	Total page views to your website that were matched to a D-U-N-S number, inclusive of internet service providers, during the selected date range.	78,910
Identified Business Traffic Views	Total page views to your website that were matched to a D-U-N-S number and are not an Internet Service Provider (ISP during the selected date range).	78,900
ISP Traffic	Visits from Internet Service Providers (ISPs) to your website during the selected date range.	10
Total Unique Identified Businesses	Total number of unique businesses that visited your website during the selected date range.	34,567
Top Company Visits	Top 10 companies that visited your website during the selected date range. Click into the Company name to view more details.	Dun & Bradstreet
Page Group Visits	Pageviews distributed by your specified Page Groups during the selected date range.	Gizmo Page Group
Campaign Visits	Page views distributed by the campaigns you have running during the selected date range.	Upper-Funnel-Brand-2023
Employee Range	Page views during the selected date range distributed by Company workforce size.	# of pageviews from a Company with 51-100 employees
Revenue	Page views during the selected date range distributed by Company revenue.	# of pageviews from a Company with 1-10M in revenue
Industries	Page views during the selected date range distributed by the identified Industries.	Beauty Shops
Visit Traffic	Page view trendline during the selected date range.	# of pageviews on 5-31-2023
Top Personas	Page views during the selected date range distributed by identified Top Personas.	# of pageviews from Senior Management
Visits by Location	Page views during the selected date range distributed by the identified Locations.	# of pageviews from a DUNS tied to Canada

 

Company Analysis Report

Conduct a deeper analysis of the Companies visiting your website. Click into unique Company names to dig into their behavior on your site to inform your campaigns and personalize content. 

 

 

Page Group Report

Conduct a deeper analysis of the pages drawing the most attention for your prospects. Identify content that resonates and results in conversions, or can enable personalization journeys to double-down on your marketing efforts. Click into unique Page Group names to learn more.

 

 

Dashboard Configuration

Analyze your website visitor traffic to identify new leads, build targeting segments for campaigns, personalize your web content and optimize your campaigns to boost outcomes.

• Tracker Installation
• Creating Page Groups
• Uploading Target Account Lists

 

Additional Functions

Create Segments directly from select Insight tiles (Not yet available, coming soon)

Clients with appropriate access levels will now be able to easily create segments from the Insights dashboard, across select tiles:

• Overview Dashboard
  • ISP Traffic, when ISP pageviews do not equal 0
  • Top Company Visits
  • Page Group Visits 
• Company Analysis Dashboard
  • Company Visits
• Page Group Detail pages 

Edit the segment as you see fit once you're automatically taken to Query Builder, and Save Segment once it's ready for use. You'll find this segment in the normal Segment dashboard, ready for activation using our Campaigns function.

 

View your data against a preferred, target company list

Automatically filter your deanonymized list of visitors only to the companies you are most interested in, if they've visited your site. Manage your list under the Dashboard Configuration tab and apply/unapply the list against your data using the Target Company List filter.

This is now available at the Page Group Detail level! Only one list can be uploaded at one time, but we are looking to support multiple lists in the near future.

 

 

 

View your data against a single domain at one time, if multiple are using the D&B tag

If you have multiple domains included under a single API key, use this filter to view your deanonymized list of visitors by a single domain at a time. The default view is filtered to all domains in aggregate. 

 

 

Set your preferred timezone

   

 

Expand or Download Data

You can easily download an overview of each tab in aggregate or each individual page component, using the more actions icon.