Customer Success Story: National Instruments & Rev.Up ABX

Rev.Up ABX has helped clients across industries focus their ABM strategy, prioritize sales efforts, increase conversions and grow their business. 

Harnessing Data Helps Prioritize Sales Outreach Efforts for National Instruments

Account insights are key to understanding where to focus sales efforts. Unfortunately, insights can be lacking and create inefficiencies in a world where time is precious. 

NI implemented personalized sales plays in Salesforce based on high-fit, in-market segments and insights were delivered to the appropriate Account Manager for activation. NI expanded this approach to all business units across their global footprint.

NI was able to increase their average opportunity size by 1.4x and lift their conversion rate by 2.6x.