Customer Success Story: Citrix & Rev.Up ABX

Rev.Up ABX has helped clients across industries focus their ABM strategy, prioritize sales efforts, increase conversions and grow their business. 

Citrix Uncovers New Data-Driven, Smarter Strategy to Increase Sales

B2B Conversion rates are low: For every 100 customers, average response is under 4%. Marketing baselines are even lower, less than a half of 1%. Sellers are often left to self-prioritize, no matter the process internally which is time consuming and often overwhelming.

Citrix leveraged Rev.Up ABX by integrating it directly with their Salesforce CRM instance to engage their sellers and their customer base, ready with company background and relevant customer talking points for customers already showing intent.

Citrix went from a 2-3% opportunity conversion rate to more than 20% - a 10x improvement.