Step 1: [Send Data] How to Configure the Pardot Activation Connection

Context

The Pardot connector uses the Pardot prospect ID to uniquely identify a prospect. While adding a prospect from a CDP segment into a list in Pardot, if the prospect does not mapped to a valid  ID in Pardot, a new prospect will be created and added to the list. 

You may already be synching the contact and account data from your CRM and other systems into the CDP. Similarly you can also import the Prospect ID from Pardot into the CDP. This will ensure that right prospects are added to the list and new prospects are created only when the prospects do not exist in already in Pardot. 

Prerequisites: 

• You must have already created a system for data import that is being used to import your Leads from Pardot

How to configure the CDP to use the Pardot Activation Connector

Step 1: Map an Optional: Other 3rd-party-ID on your Pardot Leads Data Import Template. 

1. Create a CSV file with the following information. 

2. Configure the contact template to set up the Pardot Prospect ID as OTHER ID during the import