D&B Lattice now supports enriching data into Marketo
These steps are for users that have already configured a connection to Marketo. If you have not configured a connection yet, start here.
Step 1: Go to the Lattice connector page
Step 2: Select Edit on your current Marketo connector
Step 2: Confirm your system name, account ID and contact ID
Click "Next, Field Mapping", when done.
Step 3: Choose an Attribute Group
If you need to create a new attribute group, go here.
Step 4: Map Lattice fields to Marketo fields
At a minimum you will need to choose an attribute group with the email field. This must be mapped to the field you use for email address in Marketo. Additionally you can add up to 1000 total fields in Lattice that are in the attribute group selected, provided you choose a corresponding field in Marketo. These mappings will overwrite existing data in Marketo, if you need to preserve certain values do not use those fields in mapping Lattice fields.
Step 5: Finish to save changes
Mapped fields will begin to populate in Marketo as contacts are launched from campaigns.